Want to hear a staggering number? $101.9 billion was generated from online orders during last year’s holiday season alone! E-commerce and online shopping is a major factor in the growth of any business and it should be capitalized on to the max! Now a couple of the biggest shopping days are coming up, Cyber Monday being the biggest, and is your business ready for it?
A plan of action for Cyber Monday should be part of an ongoing holiday campaign. 49% of e-commerce marketers will have created and launched a holiday marketing campaign before Halloween, so hopefully this isn’t the first time you’re thinking about this! 25% of retailers start their sales before cyber Monday, so it’s a good thing you’re reading this now!
A lot of businesses might be prepared, but only consider Cyber Monday itself to be important and don’t take advantage of the rest of the weeks leading up to the holidays! Think of Cyber Monday as a portal to the rest of the holiday season; it is only the beginning of a long stretch of spending! The days from after Thanksgiving through the end of the year pull in 50-100% more revenue as compared to shopping days throughout the rest of the year!
What Can I Do for Cyber Monday?
1 in 3 retailers dedicate 40-50% of their total online marketing budget to holiday efforts. That means more internet ads, more content, more email blasts, everything! The sources of online traffic are also important for Cyber Monday considering that 41.2% of all the traffic came from mobile devices! That number is projected to be even higher, and it is also projected that mobile shopping will overtake desktop shopping on Cyber Monday! You definitely want to make sure your online presence is optimized for mobile devices! So what can you do just a couple days before the big day?
Depending on what your special or deal will be, you can create internet ads, specifically Facebook Ads that will target your exact customers and tell them what your deal will be. There are 1.01 billion daily Facebook users, so you will be able to hit a lot of your audience through that type of advertisement. You can design your Facebook Ad with a specific goal in mind, like purchasing from your website for example. You would display the deal, display the item and inform them about the discount and then track the click through rate, the website traffic and the sales!
Another last minute way to get in front of your audience is through email blasts. Even though open and click through rates are lower over the weekends and holidays, consumers are typically expecting businesses to reach out to them through this medium because they are familiar with Cyber Monday. Email blasting your previous customers or the ones that expressed interest in your service or product will get you in front of them and show them the great deals you’ll have!
You can also use social media channels to inform your followers about your business’ Cyber Monday deals. This is a situation where your online presence will definitely affect your success on Cyber Monday! Having a large social network will come to play because one post will alert all of them of your deal, and they will alert their followers and so forth, so you will get the web traffic and sales!
Don’t get discouraged or frazzled if you haven’t planned and now are scrambling to make sure your business can be fully optimized for Cyber Monday shoppers. Like we mentioned before, Cyber Monday is the doorway to a good couple weeks of online shopping! So prepare as much as you can now, and give us a call to make sure you are fully optimized for the rest of the season! 561-429-2585 to reach us at our internet marketing agency in West Palm Beach or you can visit us online! Having an internet presence is important for the whole year, but right now, during the holiday season it is more important than ever! Connect with us today to make sure your business doesn’t miss out on any sales this season!
With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!