It’s something that has probably crossed your business owner mind in the past, but maybe you never took it really serious. Should my business be blogging? And if so, what should I be blogging about? Blogging will take some time and resources, so before investing in it, it’s a great idea to do some research and find out the benefits of blogging for your business!
Is Blogging Important for My Business?
Do companies that blog actually reap the benefits of increased business? That’s the main goal, and that’s what can actually be accomplished! Yes, it’s true, your business can reach new levels of growth thanks to blogs! Companies who blog receive 97% more links to their website. You know what that means? More website traffic and more SEO juice. Blogging is a very important tool that should be incorporated into your SEO strategy. By writing blogs that are relevant to your business and industry you are adding thousands of words to your website, and that is the perfect place to add your keywords in. Blogs have been rated the 5th most trusted source for accurate online information. Consumers are seeking out blogs from industry professionals for information that they either want to know or need to know.
Companies that blog generate 67% more leads per month than those who do not blog. Thanks to the SEO boost and interesting content that blogs provide, consumers trust your company more and thus call you when they are in need of your company’s services or products. Blogging makes you an authority in your field, with credibility. So the consumers who are researching your business will see you as an expert because of all of the information you have on topics in your industry. That means they will trust your opinion, will trust your service and trust your product. That’s a great customer to have!
How Do I Write a Good Blog?
Now we have established that blogging is in fact important and does have great benefits, and now you may be wondering how do I write a blog? What do I write about? How do I optimize it effectively?
Whatever your industry is, there are topics of discussion that you can write about. Being in the industry will help you know and understand the processes behind the scenes that most consumers would be interested in learning about. So for example, if you’re a clothing design company, some topics that potential customers would be interested in knowing about would be how do you come up with the designs? What are the processes in choosing which designs make the final cut? How do you determine what the trends are currently? What are the trends currently? Updates, statistics, information; it’s all things that consumers would be interested in learning about.
Put yourself in your consumers’ shoes, what would you want to know about? Then with your industry knowledge write about it! 90% of consumers find content they read on blogs useful and 81% of US consumers trust the information or advice that they read on blogs! When people are reading your blogs, they are establishing the fact that your business is an industry expert, so write about useful and good information!
How Do I SEO My Blog?
Maybe coming up with a topic isn’t the hard part for you, and you just want to know how to optimize your blog effectively to be found online.
A tip for writing a blog would be to come up first with a question that a potential consumer is asking. So going back to the clothing company, your consumer might be wondering what kind of clothing is popular right now. Once you determine the question, it is important to research what kind of keywords your consumer will be searching to find the answer. Things like the season, your location, words like fashion, style, all of those could potentially be in the top keywords for your topic. You can research keywords to use in your blog online as well, there are several tools to help you determine the best blog keywords.
Once you have your list of keywords, you’re going to want to include them all over your post. Don’t forget the search engines have advanced their algorithms where they can determine if you are just filling a post with keywords to fill it with keywords instead of writing quality content for consumers. So when writing a blog, be sure to include the keywords naturally throughout the post. In the title, in the headings and subheadings, introductory and concluding sentences, anchor text and the title tags are all places to make sure your keywords have been included.
You can also optimize your blog by optimizing the images you use in them! It is recommended that you use 2-3 good images in your blogs posts. Blog post views increase by up to 94% when you include compelling images or graphics. When you add them to your blog post, make sure that their files names and the alternate text field are filled with keyword rich descriptions!
Then of course, sharing the post on all the social media channels and giving your readers the chance to subscribe to your blog all increase its visibility and therefore increases your business’ visibility. Getting it on as many places as possible will help give your company the credibility online and in the minds of your consumers.
So we have definitely shown why blogging can benefit your online presence and even given you techniques to use to maximize your online visibility through blogging. Is there still a struggle though? Do you have the time to invest in blogging? Are you ready to make that investment of your time? If you want your business to have blogs, but can’t dedicate the time, we are the solution for you! We are an internet marketing agency in West Palm Beach specializing in increasing your business’ online presence. We provide services like content creation, blogging and SEO that will all boost your company online and thus increase your revenues! We are your resource for everything digital, so give us a call at 561-429-2585 or contact us online today!
With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!