SEO is more than just a buzzword brimming on the tip of everyone’s tongue. Your business needs SEO. It is practically the holy grail to your website’s success. Every business owner wants to master SEO, but how? It’s not a static concept. SEO has trends; it morphs with popular fashions; it goes one way, and then another. But don’t let this discourage you from finding out how you can use SEO for your website. Your business needs SEO not just because statistics say so, because they know so!
Statistics Say Your Business Needs SEO
No matter how you look at SEO, the numbers don’t lie. For example, companies that blog have 434% more indexed pages than those that do not. This number is staggering! It it proves your business needs SEO because, without it, your website is not on the first page of your business’s key search terms. Luckily, adding a blog page is one of the simplest ways to improve your SEO—don’t worry, it’s not complicated!
If your business has a website, chances are great that no one knows about it unless you are putting forth the right strategies and the necessary technical skills to promote it! There are more than enough studies and opinions about SEO to make your head spin. For now, let’s agree, your business needs SEO.
Strategies for Your Business SEO
Search Engine Optimization, or SEO, includes all strategies designed to boost your website’s search results. SEO strategies may include creating content for your website, such as blogs and articles with rich keywords that are relevant to your site; embedding internal links to different pages within your website; developing a sitemap in order to be more transparent to search engines; formatting your website for all mobile devices; and much more! Now that we know what SEO entails, let’s see how it works.
How Does SEO Apply to My Business?
SEO is essentially about making your website easy to find, and easy to use, for online users and search engines. Sounds simple, right? You make a road map with all signs pointing to your website, and voila! All you need, now, is the technical wherewithal to put your SEO in action!
You know your business needs SEO, but which strategies does your business need most? Let’s tackle each strategy, one at a time, to help you understand why your business needs SEO.
Content Creation: You want to keep at least one active page on your website that you can update frequently. You can add a news or blog page, wherein you include relevant keywords, internal and external links, and any other insightful information your users may find helpful.
Developing a Sitemap: This means you need to provide a list of pages of your website that search engines are able to recognize easily. This sitemap is crucial to your SEO! It’s great to have all of your keywords in place, but they will be no good if your pages are not indexed.
Inbound Marketing: Creating inbound links is like putting signs on other websites that point to your website. This helps online users find your site, and it improves your page rank on search engines like Google. So, how do you get inbound links on other websites? Find other websites, forums, and blogs, on which you can post insightful, relevant material to your business’s niche. Within each blog, post, and comment you provide on other websites, you need to include links to relevant pages on your website to enhance your SEO.
Make Your Website Responsive: Making sure your website is formatted for all mobile devices is very important! More users are searching websites on mobile devices every day! Did you know that 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. If your business is proximity-based or service-based, then your business needs SEO to optimize local, responsive results. This allows viewers to see your website in an accessible format according to each of their devices.
Resources for Your Business SEO
Your business needs SEO, but it takes a lot of time and resources to be able to create a successful SEO campaign for your website. Creating blogs, posts, and other material for your website; adding inbound links on other platforms to your site; and formatting your site for new devices can be daunting. Don’t worry. Contact our team of online marketing experts today, or call us at 561-429-2585. We are prepared to boost your website’s SEO to get the results you want, and the business you need.