A business blog is a brilliant addition to any content marketing strategy. It strengthens brands, builds authority, broadens reach, and creates connections. Not to mention, a business blog is extremely cost-effective and simple to do! To guarantee that your business blog reaps all the possible benefits, follow these 7 steps.
1) Write an Intriguing Headline
Before someone can even read your blog, they have to read your headline. Your blog headline is the first impression you make on a potential reader. Only 2 out of 10 people will read past your headline. If they aren’t intrigued by your headline, they aren’t going to read your blog. You have to draw them in.
If you want to write an effective headline, try to create headlines that are unique, ultra-specific, urgent, and useful. Also make sure they are around 55 characters or fewer. This allows the entire title to fit on a search page without getting cut off. There’s no restriction on how creative your headline can be. Have fun with it! Just make sure that it pertains to your topic.
2) Put your Audience First
Your business blog is not about you and should not be about you. Always remember that the people who are going to read your blog are potential customers, so write for them.
One of the best ways that you can put your audience first is to answers their questions upfront. Readers want to know what a post is about, if they should read it, and what they will get out of it. The earlier that you answer these questions in your post, the better.
Additionally, make your posts about topics that people will want to read. Do this by providing your readers valuable content. This is how you establish authority in your industry. Additionally, if you give readers posts that answer their questions and are informative, there’s a great chance that they’ll become loyal customers.
3) Keep Posts Short and Sweet
Business blog posts are not essays. Readers want them to be short and sweet. Most people will only read 28% of the blog post anyway. As a result, it’s essential to make every single word count. Don’t place useless words just to fill the page.
Aim for 500-1500 words. It shouldn’t take your reader more than 7 minutes to read. However, if it does that’s completely fine. This is just a guideline. Sentences and paragraphs should also be kept short to increase readability. Make it even easier for your audience to read by breaking up the text.
Here are 6 things to include in your post to break up the text:
4) Include Eye-Catching Visuals
A simple technique for effective business blog posts is to include visuals. We remember visuals 6 times better than text. Images should be both beautiful and relevant. Additionally, visuals can help readers understand concepts that might be difficult to explain with just words alone.
Types of visuals include photos, quote cards, graphs, videos, infographics, gifs, etc. The longer your post, the more images it should have. Eye-catching images draw an audience in and make your posts more memorable.
5) Insert a Call-to-Action
At the end of every business blog post, you should place a call-to-action (CTA). CTA’s indicate what you want the reader to do next. The whole point of writing a business blog in the first place is to inspire people to take action. So do it!
It’s important to make sure that your CTA benefits the readers and not just your business. For example, maybe ask them to subscribe to your blog. This makes it a win-win for everyone. Readers who want to learn more are able to, and your business receives a lead they can nurture.
6) Edit and Proofread Your Post
The editing and proofreading process is an essential part of the blogging process. Don’t overlook it! Poor grammar, disorganization, and misspelled words are all easy and quick ways to turn a great blog post into a horrible one.
Editing and proofing can be accomplished in a variety of ways. Ask a grammar-conscious friend or coworker to proofread your post. Read it aloud to yourself. Maybe even read it backwards. As long as it gets the job done, it works!
7) Make it Shareable
Make it easy for readers to share the post by placing sharing elements on the page. Share buttons to major social platforms are the most effective sharing elements. Include share buttons in the header, footer, and/or sidebar. They can be static or in a floating panel – whichever you prefer! Posts with share buttons make content 7 times more shareable than content without them.
A business blog is an important facet of any content marketing strategy. Luckily, these 7 simple steps should lead you to business blog success. If you have any further questions or want to take your business blog to the next level – contact us! We are a West Palm Beach content marketing agency that would love to help your online presence! Call (561) 429-2585 or connect with us online today!