Your SEO strategy is a key part of your overall marketing strategy. You’re ready to get serious about your search engine optimization. It’s time to create a WPB SEO strategy that will help your digital marketing efforts. But what to include? Where to start? That’s what you’re here for. I’m going to give you 10 tips to get your SEO efforts jumpstarted.
Google has a preference for longer content. It is treated as being of higher quality due to being more comprehensive and usually more detailed in the information contained within. We’re talking over 1,000 words. Now, every single post does not have to be that long as it can be difficult to consistently write long form posts every single time. Aim for your posts always be over 500 words and every once in a while, dive in deep on a subject to surpass that 1,000-word mark.
Use Long-tail Keywords Vs Short Generic Ones
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when searching for products and services. By being more specific they offer more SEO value than the shorter, generic keywords of that were popular in the past.
Keywords Within Content
Keywords are still essential to the success of your SEO strategy. So make sure to incorporate them into your content. The title, header and subheaders should all contain the keyword as should the introduction paragraph, and conclusion paragraph. Just make sure that throughout the content you use the keyword you are trying to rank for without forcing it. Don’t damage the integrity or quality of your content to try and mention your keyword more.
Internal links (links that point towards your own content) are great to help users and search engines find your own related content. If used correctly, this can help you maximize the time people spend on your site while also positively influencing your SEO rankings.
Is your site responsive? Is it optimized so that it provides a positive experience for everyone visiting it? Google has already found that more people are conducting searches on mobile devices, such as phones and tablets, than they are on desktops. Your site has to be optimized so that every one of those users get a great experience.
Quick Loading Times
How fast your site loads is a big issue. Your website should load in 5 seconds or less. If it’s taking longer than that, check your images, make sure they are optimized. After you’ve done that, check your hosting provider and your content management system.
Use Of Header And Meta-Tags
While a meta-description doesn’t directly help your content rank higher, it does help click-through rates as it acts as a kind of ‘ad copy’ in search engine results. Also, make sure your H1 tags and descriptions are unique and accurately describe the main topic of your page.
Mobile, Mobile, Mobile
Whether it’s thinking about the layout of your website, your social media campaigns or your SEO strategy, mobile has to be present in your thought process. Mobile searches have finally surpassed desktop searches, this trend is a train with no signs of stopping. Adapt your strategy SEO strategy to correspond to the mobile landscape or get left behind.
Images and Videos Are King
Written content doesn’t carry the weight it used to when it looking at it from a marketing standpoint. But as far as SEO is concerned, it still carries weight. Since SEO tends to adapt to the tendencies of users, look for the importance of images and videos to continue grow. This means that they need to be a key part of your SEO strategy. Stay ahead of this curve today and tomorrow you’ll be ready for the changes implemented by Google and other search engines as far as ranking goes.
Expect Results, Just Not Tomorrow When Implementing Your SEO Strategy
SEO, when explained, sounds fairly simple and straightforward. When implementing an SEO strategy, patience is truly a virtue. It takes time and hard work to see the results of your efforts. As mentioned in the previous tip, it’s all about thinking and preparing for the future. The hard work you put in today will provide long term benefits for your business in the future.
Implementing a search engine optimization strategy sounds incredibly simple when it’s written in this form. Make no mistake that there’s nothing easy about marketing your brand both on Google and directly to customers. It requires time and effort. If you become a success in six months, this is considered an extremely quick turnaround. Even then, you have to continue to implement your strategy while also modifying it to stay up to date with the inevitable changes that get implemented by Google and other search engines throughout the year.
If you’d like to focus more on running your business and have a team of dedicated and knowledgeable professionals handle your SEO efforts, then contact us. We are Digital Resource, an internet marketing company that is an expert in creating and implementing SEO strategies. If you want to know how your company is doing, our team is ready to review your website, your search rankings, and social media presence. Just request a free Internet Marketing Analysis from us today!
Orlando has a Bachelors in Business Administration because he truly loves business. Helping businesses succeed in the digital age is one of his passions. The most important thing he believes in is teamwork. Success comes from helping and learning from teammates.