6 Most Effective Types of Visual Content | Internet Marketing

No Comments

If you want your business to get noticed, then you need to create visual content. Our brains process visuals 60,000x faster than text alone. Moreover, 90% of the information transmitted to our brains are visuals. Without visual content, your Facebook statuses, blog posts, tweets, etc. can easily get lost within people’s feeds. Eye-catching imagery is what makes people stop scrolling and pay attention.

Why your business needs to use visual content

To help your business get started with creating and using visual content, we listed out the top 6 most effective types of visual content.

1) Eye-Catching Photographs

93% of people say images are the #1 deciding factor when buying a product. Help your customers decide to buy with eye-catching photographs. These can show shots of your company “behind the scenes” or your products and services in action. Photos put a face to your business and creates a personal connection with your audience.

2) Inspiring Quote Cards

Inspiring quote cards are an essential part of your visual content strategy. Not only are they very easy and fast to create, but they are highly shareable over social platforms. Which quotes should you use? Pick quotes that reflect your business and appeal to your target audience.

3) Branded Images

Branded images reflect your brand’s unique selling point. The most effective branded images should capture your business’s essence through imagery, color, composition, etc. When done correctly, this type of visual content can help increase your audience’s attention 67%.

4) Data Visualization

Facts, figures, and statistics can easily bore your audience. Place these numbers in a visual and that all changes. Data visualizations can be graphs, diagrams, etc. The more vibrant and brighter designs used, the more striking and appealing your data will become. Data visualizations are a great way to showcase data in an easy to understand and interesting way.

5) Engaging Videos    

Engaging videos are a great type of visual content if you want to give your brand a literal voice and sound. 64% of consumers are more inclined to buy a product if they watch a video first. Despite this, only 9% of small businesses in the U.S. actively create video content. Stand out from your competition and engage your audience with videos.

6) Informative Infographics

People love infographics. Infographics are shared and liked 3x more than an other types of visual content. Businesses that use infographics report 12% higher profit margin than those who don’t. Infographics compress a lot of information into 1 medium. They are often loaded with pictures, texts, graphs, etc. Infographics are a great way to simplify an entire article and give a clear idea about what the topic is about.

Types of visual content your business should use

Your business deserves to have the best content marketing strategy. Get the best content marketing strategy today by using visuals. Photographs, quote cards, images, videos, infographics, and data visualizations are all great and effective ways to get your business noticed. If you have any questions about visual content, written content, or content marketing in general, contact us! We’re an internet marketing agency in West Palm Beach that would love to help your business grow its digital presence. Call us at (561) 429-2585 or connect online today!

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • 60+ Social Media Posts for Your Business February 18, 2020
    81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
    Alexandra Gomez
  • The Ultimate Guide to Online Reputation Management February 11, 2020
    69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
    Alexandra Gomez
  • How to Prepare for a Video Shoot February 7, 2020
    87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
    Alexandra Gomez
  • Bridging the Gap in a Multi-Generational Workplace February 5, 2020
    35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
    Alexandra Gomez
  • The State of Digital Marketing in 2020 February 3, 2020
    Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
    Alexandra Gomez
  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton
  • SEO Case Study | Home Services Company January 6, 2020
    The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
    Emily Creighton

More from our blog

See all posts