If you want your business to get noticed, then you need to create visual content. Our brains process visuals 60,000x faster than text alone. Moreover, 90% of the information transmitted to our brains are visuals. Without visual content, your Facebook statuses, blog posts, tweets, etc. can easily get lost within people’s feeds. Eye-catching imagery is what makes people stop scrolling and pay attention.
To help your business get started with creating and using visual content, we listed out the top 6 most effective types of visual content.
1) Eye-Catching Photographs
93% of people say images are the #1 deciding factor when buying a product. Help your customers decide to buy with eye-catching photographs. These can show shots of your company “behind the scenes” or your products and services in action. Photos put a face to your business and creates a personal connection with your audience.
2) Inspiring Quote Cards
Inspiring quote cards are an essential part of your visual content strategy. Not only are they very easy and fast to create, but they are highly shareable over social platforms. Which quotes should you use? Pick quotes that reflect your business and appeal to your target audience.
3) Branded Images
Branded images reflect your brand’s unique selling point. The most effective branded images should capture your business’s essence through imagery, color, composition, etc. When done correctly, this type of visual content can help increase your audience’s attention 67%.
4) Data Visualization
Facts, figures, and statistics can easily bore your audience. Place these numbers in a visual and that all changes. Data visualizations can be graphs, diagrams, etc. The more vibrant and brighter designs used, the more striking and appealing your data will become. Data visualizations are a great way to showcase data in an easy to understand and interesting way.
5) Engaging Videos
Engaging videos are a great type of visual content if you want to give your brand a literal voice and sound. 64% of consumers are more inclined to buy a product if they watch a video first. Despite this, only 9% of small businesses in the U.S. actively create video content. Stand out from your competition and engage your audience with videos.
6) Informative Infographics
People love infographics. Infographics are shared and liked 3x more than an other types of visual content. Businesses that use infographics report 12% higher profit margin than those who don’t. Infographics compress a lot of information into 1 medium. They are often loaded with pictures, texts, graphs, etc. Infographics are a great way to simplify an entire article and give a clear idea about what the topic is about.
Your business deserves to have the best content marketing strategy. Get the best content marketing strategy today by using visuals. Photographs, quote cards, images, videos, infographics, and data visualizations are all great and effective ways to get your business noticed. If you have any questions about visual content, written content, or content marketing in general, contact us! We’re an internet marketing agency in West Palm Beach that would love to help your business grow its digital presence. Call us at (561) 429-2585 or connect online today!
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