Instagram boasts one of the fastest-growing user bases across all social media platforms. With nearly a billion people using the Facebook-owned app, and as many as 75% of them willing to take action after seeing a post, this media giant has now become a necessity for businesses wishing boost their brand online. At Digital Resource, our team of Digital Advertising Specialists design, launch, and monitor campaigns that tap into this sprawling market.
What are Instagram Ads?
Instagram Ads are paid advertisements and sponsored content that appeared on the feeds of a specific user demographic. Instagram ads are quite versatile and can appear in the form of stories, photos, videos, carousels, and collections.
What We Offer
Digital Resource is proud to have an award-winning digital advertising team with the experience and tools to create a successful Instagram ad campaign for your business. When you work with us, you can expect:
Innovative ad content designed to engage your ideal audience
Adaptive campaigns created for optimal returns on your investment
A dedicated team of specialists that will guide you through the ads process
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Regular performance reports for result-driven campaigns
Why Are Instagram Ads Important for Businesses?
With over one billion active users, Instagram boasts potential that very few social media outlets have seen before. Instagram diverse usership is more likely to like, share, or comment on content than other social medial platforms. So, investing in ads in this space increases the likelihood of raising brand awareness among key demographics. And, because Instagram Ads are run through Facebook Ads Manager, the targeting power is unmatched.
Elements of an Effective Instagram Ad Campaign
Set an Objective
Every successful campaign is guided by the intention of the advertisement. Are you trying to get more engagement? Convert more leads? Raise brand awareness among a specific demographic? When you know what is most important to you, we can optimize a campaign to meet the desired goal.
Know Your Audience
Having a specific audience in mind can help us narrow the scope of the campaign to target the type of people who would be most likely to buy your product or service. We can then set the campaign parameters to hone-in on that audience which effectively maximizes your return on investment.
Select Your Placement
Instagram offers several options for ad formats, all proven to generate leads at different scales, depending on the objective. These include:
- Stories Ads
- Photo Ads
- Video Ads
- Carousel Ads
- Collection Ads
- Ads in Explore
A successful Instagram Ad is one that plays into the variables that attracts users to engage by taking. Instagram is all about visuals, that’s why photo and video content will be at the heart of every effective campaign. We can capture your brand with imagery and use concise captions to get your desired message across.
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Be Creative
Marketing is more art than science and you can see that in how we formulate Instagram ads. Effective advertising isn’t just sending information to a target demographic, it’s about creating interesting and beautiful content that makes users want to learn more about your company and inspire them to seek out your products or services.
Optimize Your Content
Optimizing an ad is the process of making it effective and refined without sacrificing intent. What that looks like is using the right images, choosing the right words that elicit emotion without exceeding the limits of the medium, and scaling the media to maintain quality while covering as much of the visual spectrum as possible.
Set Your Budget
Before the return comes the investment. Since Instagram uses the same advertising tools as Facebook, we can set ad budgets at either daily increments or lifetime advertising totals. Although daily budgets tend to be more economical, lifetime budgets give more flexibility in scheduling your ad delivery.
Keep Track of the Numbers
We are obsessed with metrics and analytics We want our campaigns to be successful, so we keep track of the minutia to see how our approach is working. Analyzing click-through rates, cost per clicks, and testing different ad methods help us, and by extension you, get a better idea of how to formulate ads for maximum effect.
Google My Business Listing Creation
If you don’t have a Google My Business listing, we create on for you. If you do have one, we make sure that everything and anything is filled out accurately and completely.
Google My Business Listing Verification
We get your Google My Business listing verified so that it shows up on Google Maps as a legitimate business and is able to get found by potential customers.
Google My Business Listing Optimization
We optimize your Google My Business listing by including relevant keywords throughout your profile and introduction. We then go a step further by placing optimized photos of your business, products, and services with completed metadata.
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Are You Looking for
Creative Instagram Ads?
Our digital advertising specialists know how to design results-driven Instagram ad campaigns that balance analytics and creativity. Your success is our number one priority. Contact us today to find out how we can take your business to the next level with Instagram advertising.
FAQS
Do I Need a Certain Number of Followers to Run Ads?
No! Businesses of various industries and sizes can benefit from advertising on Instagram. And, if you’re concerned about your follower count, we can even run a campaign to get that number up!
Should I Run Ads on Instagram and Facebook?
Truly, it depends on who you’re trying to reach. After assessing your goals and demographic, our team will be able to recommend which they think is best. Or, we might recommend covering both Instagram and Facebook. Either way, each platform uses Facebook’s incredible database, allowing you to hyper-target your ideal audience.
Where Will My Instagram Ads Appear?
There are a few different places Instagram Ads can appear. The first is in the feed. Users will see them while scrolling! Ads can also appear between Instagram Stories. And, lastly, ads can be placed on the "Explore" page for users to see them while searching.
Are There Any Guidelines for Instagram Ads?
Yes! Each placement comes with its own specs to ensure optimal performance. Our team of Digital Advertising Specialists knows what each format requires to succeed while maintaining brand-friendliness.
How Much Should I Spend on Instagram Ads?
At Digital Resource, we create completely custom marketing strategies! So, we can’t recommend an Instagram advertising budget before we know your goals. When you come in for a free consultation, we’ll discuss your current online presence and your goals. From there, we’ll give you are expert advice on a price point.
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