There are 2.3 million Google searches every second, making it the most popular search engine by far – and the perfect place for advertising. With so much potential at searchers’ fingertips, wouldn’t you want your business’s website to be the first they see? Digital Resource is your leading expert for getting the leads you need with Google advertising!
What are Google Ads?
Google Ads are advertisements that appear at the very top of search results, above map and organic listings. Businesses pay to have their product or service take the top spot by bidding on relevant keywords.
What We Offer
Our award-winning Digital Advertising team has the experience and resources to develop successful Google Ads for your business! When you work with us, you can expect:
Extensive market research to determine the best plan of action
Ad content that captivates the targeted audience
Results-driven campaigns that offer optimal return in investment
A dedicated Account Manager to guide you through the Google Ads process
Why Are Google Ads Important For Businesses?
The closer you are to the top of the rankings, the more leads you're likely to get. The only way to get to the very top, meaning above organic listings, is through Google Ads, which convert 50 percent more than organic traffic. Depending on your business goals, it truly is one of the best ways to target online searches with specific intent.
Using the pay-per-click model, we’ll be able to keep the costs down and your leads up. You won’t believe the difference you’ll see with your marketing efforts when you run Google Ads!
Elements Of An Effective Google Ad Campaign
Outline Goals
Before starting any kind of ad campaign, it’s important to clearly outline your goals. This includes details such as the target audience, budget, and reach. The more information we have from you to build the ad campaign, the more successful it will be. Our team of Google Ads experts will use their experience and knowledge to create winning campaigns that not only fit your budget, but also create high-quality leads!
Market Research
Beyond the information you supply to us about your business, we will complete extensive research on your industry, as well as your competition. This can give us great insight into what works and what doesn’t, allowing us to improve upon it to maximize your leads.
Keyword Research
A large part of figuring out how to reach the most relevant audience for your business is through keyword research. Keywords are common words or phrases that people search for on Google when they are looking for a product or type of company.
The interesting thing about keywords though is that they don’t necessarily have to exactly line up with what you’re trying to sell or provide a service for. They can also be a more narrowed down version of the broader term. For example, since we offer digital marketing services, a good keyword might be “digital marketing agency,” however some other good keywords would be “blogging for SEO,” “local videographer,” and “social media marketing for business.”
In order to have the most effective ad campaign, we’ll specify how to adhere to these keywords via Google’s keyword match types, which include:
- Broad match
- Modified broad match
- Phrase match
- Exact match
These all stick to certain queries based off of variables, such as misspellings and synonyms. If used correctly, your leads will increase, hopefully leading to more conversions for your business.
Campaign Building and Optimization
Once we have all necessary information from you, along with our own market research, it’s time to build the campaign. In order for your advertisement to be successful, it needs to include:
- Targeting parameters
- User-friendly landing page
- Search engine optimized content
The work doesn’t stop there. We track your campaign every step of the way, ensuring it’s performing optimally and making any tweaks needed along the way. Your Account Manager will be sure to provide in-depth reports throughout the campaign’s lifetime as well!
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What is Pay-Per-Click Advertising?
With pay-per-click (PPC) advertising, you’re not paying a flat fee for how long and often your ads are shown. You instead pay each time someone clicks on one on your promotions. One of the most popular forms of PPC is Google Ads.
When someone clicks on your ad and that leads to a conversion, you’ll be making a profit even though you had to pay for that click. The key here is to make sure that as many of those leads convert as possible.
It sounds simple enough, but with our expertise, we’ll work to get your business to the top of the results for relevant searches – so you’ll get the most exposure possible.
Google My Business Listing Creation
If you don’t have a Google My Business listing, we create on for you. If you do have one, we make sure that everything and anything is filled out accurately and completely.
Google My Business Listing Verification
We get your Google My Business listing verified so that it shows up on Google Maps as a legitimate business and is able to get found by potential customers.
Google My Business Listing Optimization
We optimize your Google My Business listing by including relevant keywords throughout your profile and introduction. We then go a step further by placing optimized photos of your business, products, and services with completed metadata.
Are You Looking for
Effective Google Ads?
We know what it takes to generate more leads for your business. Our team of experienced Digital Advertising Specialists are able to target your desired audience and take your digital marketing to new heights. Contact us today to get started!
FAQS
How Much Should I Spend on Google Ads?
We won’t be able to give you an exact number just yet! Once we get a clear picture of where your business is and where you want to be, we’ll be able to properly suggest how much to spend. Our goal is to ensure you see the best return on investment possible. Plus, we’re happy to accommodate any necessary changes to the budget as a part of our custom, month-to-month agreements.
What is a Quality Score?
When it comes to Google Ads, you might hear jargon, like “quality score”, thrown around every once in a while. A quality score is metric used by search platforms to determine ad rank and cost per click of ads. It’s ranked on a one to ten scale and is based on the quality of your ads, keywords, and landing pages.
How Do I Know My Facebook Ads Are Performing?
We track a list of important metrics. This includes not only the level of engagement, but how many people are taking action after seeing your ads. Are they clicking through to your website? Are they following your page?
Depending on the type of ad, the conversion will look a certain way. This is beyond what we call vanity metrics. Vanity metrics are actions taken on a post that don’t impact your bottom line, such as likes and comments. We pay attention to the data that proves clicks are turning into clients!
How Do I Know My Google Ads Are Performing?
Our team will track relevant metrics that detail your campaign’s performance. This will provide valuable information on if any changes need to be made throughout your campaign’s lifetime. From there, your dedicated Account Manager will give you detailed reports.
How Long Will It Take to See Results with Google Ads?
Thanks to Google Analytics, we’ll be able to see if the campaign is meeting your expectations in just a matter of days. If it seems to be underperforming, we’ll be able to immediately go back in and make necessary changes to improve it.
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There are many possible reasons that could be leading to poor results from your Google Ads, which is why we suggest coming to us to work on your advertising campaign. We have an award-winning team of experts who know exactly how to get the most out of your ads.
Common examples of why ads are not performing would be a budget that’s too low, an audience that’s too small, or keywords that aren’t relevant. Everything needs to be crafted perfectly before seeing good results.
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