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Being on the first page of search results can direct new customers straight to your business – literally! Local SEO efforts are essential for online business looking to gain foot traffic. Digital Resource has the experts to make sure you climb the ranks with Maps Optimization.
What is Maps Optimization?
Google Maps Optimization is the process of achieving high placement in listings for local businesses through the use of multiple techniques. The higher the ranking, the more traffic you’ll get, so you’ll need expert knowledge for the best results.
What We Offer
Our award-winning SEO team has the experience and knowledge to improve your search ranking with Maps Optimization! When you work with us, you can expect:
NAP optimization for consistency across your online presence
Extensive local SEO audit to determine the best course of action
A dedicated Account Manager to guide you through the Maps Optimization process
Ongoing performance tracking and reporting
Why Is Map Optimization Important For Businesses?
When someone searches for a business on Google, the first couple of results will always be their most likely choice. Plus, if you’re a small local business, it’s important to give people an easy way to figure out where you’re located. Showing up in proximity-based results is key to getting the most leads and conversions.
We’ll be able to optimize your presence so that you are showing up in these results, making your business the one people will turn to when they search for a service.
Maps Optimization with Google My Business
Google My Business is essentially a tool for businesses to manage their presence on Google, including Maps. If your information is verified through this tool, your business will be twice as likely to be considered reputable in the eyes of consumers.
Listing Creation
To get started with Maps optimization, we’ll set you up with a Google My Business listing. This step will include offering information such as:
- Business Name
- Address or Service Area
- Phone Number
Even if you already have a Google My Business listing when you come to us, we’ll look it over to make sure that everything is set up perfectly.
Listing Verification
Once your listing is created, it’ll be time to move to the verification process. Other than improving your credibility, this step will prevent anyone else from posing as your business on Google.
We’ll have Google send a verification postcard to your business, which you should receive in about 14 days. It will contain a unique verification code which will be entered into your Google My Business account.
Listing Optimization
This is the step that allows us to use our SEO expertise to optimize your created listing through keywords, images, and a business summary.
Important Maps Optimization Elements
Consistent NAP
NAP stands for name, address, and phone number. It’s important that your business information is accurate, and to that effect, it’s also important that it changes if it needs to. If for whatever reason your NAP changes, your Google My Business listing needs to reflect those adjustments.
Reviews
If your business and other local businesses are tied in terms of optimization, it’ll be reviews that set the winner apart from the rest. That’s right! Beyond reviews looking good for your business, they help your search ranking as well!
When everything is always a tight race in the world of SEO, it’s important to jump at every small detail that could impact your ranking. Google looks at both the volume and average rating, so we’ll help your business gain the reviews you need to improve your standing with Google Maps
Domain Authority
This is a numerical score given to websites that is based on an estimation of their search rank. The score will always start out at one if your website is brand new and can be brought all the way up to 100. We will use this score to determine the performance of our optimization. If it’s lower than expected, we will take that into account and reevaluate our strategy.
Here are some factors used to determine domain authority:
- General SEO performance
- Social media popularity
- Quality content
Google My Business Listing Creation
If you don’t have a Google My Business listing, we create on for you. If you do have one, we make sure that everything and anything is filled out accurately and completely.
Google My Business Listing Verification
We get your Google My Business listing verified so that it shows up on Google Maps as a legitimate business and is able to get found by potential customers.
Google My Business Listing Optimization
We optimize your Google My Business listing by including relevant keywords throughout your profile and introduction. We then go a step further by placing optimized photos of your business, products, and services with completed metadata.
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Effective Maps Optimization?
We know what it takes to get your business to rank higher with Google Maps Optimization. Our team of experts will use our professional tactics to bring in more leads so you can get more conversions. Contact us today to get started!
FAQS
How Long Will It Take to See Results From Maps Optimization?
The results coming from optimizing Maps for your business will generally take about six to nine months. However this depends on numerous factors!
It may take less time if your business is unique in your area, and it may take more time if your business was previously poorly optimized.
Can I Buy Reviews?
Yes, but we don’t recommend it and would never do it ourselves. Buying a bunch of glowing reviews might seem tempting to improve the look of your business online, but it can really hurt your credibility and customer trust. It’s best to always handle SEO legitimately because doing it any other way can come back to bite you later.
What is Domain Authority?
Domain Authority is a score assigned to websites based on how they’re predicted to rank. We use this tool to help us improve our link building strategy, so you’re always getting the most return for your investment. New websites start out with a score of one, which can go all the way up to 100.
Is Google My Business Necessary If I Have a Website?
Yes! Google My Business is meant to work alongside your website to generate leads. You can even add your website to your listing, so people will be able to easily access it when your business appears in the search results.
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