If you’re serious about building your business’s online presence, then it’s time we talk about link building. Link building is something that is often overlooked but very important. The use of this SEO strategy separates the casuals from the pros, meaning more traffic flooding to your website if used correctly. Digital Resource is your leading expert in getting more leads for your business!
What is Link Building?
Google loves links, so the more links you have on your website, along with ones on other websites leading to yours, the higher your search engine ranking will be. Link building is an SEO tactic that improves visibility – making your site easier to notice.
What We Offer
Link building sounds simple enough, but it’s more than just linking to random web pages. When you work with us, you can expect:
Expertly written blogs with included links
Creative submissions, including local directories
Reaching out to authoritative sites
Internal links that keep visitors moving through your website
Why is Link Building Important for Businesses?
As we’ve said, Google has a high regard for websites that properly utilize link building, so if you’re looking for more and steady traffic coming to yours, using this SEO strategy is a must. We know exactly what search engines are looking for, so with our help, the link building approach for your business will garner more leads and a higher chance of more conversions.
People will take notice and they’ll be able to find out exactly who you are – bringing the credibility of your website to new heights.
Elements of Effective Link Building
A lot goes into making the link building for your website more than average. Let’s take a deeper dive into what exactly we’ll do to bring in more traffic and increase your standing.
Quality Links
It’s unfortunately possible to link to relevant websites without them actually being quality links. Think of it as doing a research paper. Would you be using sources that aren’t very trustworthy or tens of pages down in the search results? Well, if you would, you probably shouldn’t do that, but if you have used trustworthy sources, you’ll know what we’re talking about.
A good quality link will redirect to a trusted and reliable website that has the same focus as yours. Here are some things that should always be taken into consideration with link building:
- Is it relevant to your audience?
- What’s its domain authority and credibility?
- Does it add value to what the reader is looking for?
Anchor Text
Whenever you’re reading something online and you come across some blue text that becomes underlined as you hover over it, that’s anchor text. It doesn’t always have to be blue, but that’s typically the norm.
This anchor text is used as a link.
In a blog or article, this takes people to your visit when they click on it. Usually it’s a phrase of three to five words that are relevant to what the person browsing is interested in.
To find out more regarding that specific piece of information, people can click on that anchor text and be transported from an external website to yours, or to another suitable page if they’re already on your website.
Link Referral Location
Optimizing an ad is the process of making it effective and refined without sacrificing intent. What that looks like is using the right images, choosing the right words that elicit emotion without exceeding the limits of the medium, and scaling the media to maintain quality while covering as much of the visual spectrum as possible.
DoFollow Links
What’s the point of linking if it’s not going to help your website with search engine optimization? There isn’t one! That’s why we utilize DoFollow links, which are URLs that tell search engines the link should be included as a part of SEO efforts.
On the opposite side of DoFollow links are NoFollow links, which tell search engines to not include the links. This is never recommended if you want to fully utilize the power of SEO.
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Types of Links
Internal Links
Internal links will keep visitors on your website but take them to another page. For example, if you have a blog post discussing something about your business, and in that post it mentions another service or product you offer, we can link to it! This link will boost engagement and keep people on your site longer, generating more leads and conversions.
Inbound Links
An inbound link, also known as a backlink, is a link that takes people from a website and redirects them to yours!
Outbound Links
We know it might sound crazy, but outbound links take people from your website to another one. But don’t worry, when we use this SEO tactic, we make sure to instruct these links to open in a new tab, meaning visitors won’t lose any progress on your website.
Google My Business Listing Creation
If you don’t have a Google My Business listing, we create on for you. If you do have one, we make sure that everything and anything is filled out accurately and completely.
Google My Business Listing Verification
We get your Google My Business listing verified so that it shows up on Google Maps as a legitimate business and is able to get found by potential customers.
Google My Business Listing Optimization
We optimize your Google My Business listing by including relevant keywords throughout your profile and introduction. We then go a step further by placing optimized photos of your business, products, and services with completed metadata.
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Effective Link Building?
At Digital Resource, our team of expert content marketing and SEO specialists know what it takes to generate more leads for your business. With our link building techniques, your business will get more recognition and a higher reputation. Contact us today to get started!
FAQS
How Long Does a Link Building Campaign Take?
This does depend on your other SEO efforts (link building is just one facet) and the keywords we need to use for your business, but on average it will take around six to nine months.
With Digital Resource, you’ll have a dedicated account manager who will keep you updated throughout the entire process, along with a detailed monthly report.
How are Link Building Results Measured?
We maintain a list of how many links your website is earning along with keeping a tab on your search engine ranking based on your keyword choice. We typically optimize your website for 15 keywords, but we can always make adjustments based on your needs.
What Type of Content is Used for Link Building?
Almost anything! Blogs are definitely the most common though due to how engaging, informative, and educational they can be. Our expert writers know how to craft the perfect blogs for your business that can properly utilize link building.
What is Domain Authority?
Domain Authority is a score assigned to websites based on how they’re predicted to rank. We use this tool to help us improve our link building strategy, so you’re always getting the most return for your investment. New websites start out with a score of one, which can go all the way up to 100.
Can I Buy Links?
Yes, but don't do this! This is a "black hat" SEO technique. Google and other search engines penalize websites that do this, so it’s best to avoid using this strategy.
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