Blogging

Elements of an SEO-Friendly Blog

Relevant Keywords

At the foundation of blogging for SEO are keywords! Keywords are the words and phrases that people type into search engines.

Keywords tend to look something like “service in location”. So, if you’re looking for a digital marketing agency, you may search “digital marketing agency in South Florida”.

There are also variants of that keyword! For example, “internet marketing near me”, “digital advertising agency West Palm Beach,” and so forth.

Once you’ve selected keywords that are relevant to your business and what you do, they can then be used throughout blogs!

Content Hierarchy

Search engine results are made for people. So, when structuring blog content, our writers always consider how people read – not just what they’re interested in reading.

We aim to make blogs easy on the eyes and mind. We use headers to differentiate sections throughout the content. Additionally, we put the most valuable information at the top of the page so readers can skim and still get the gist of the piece.

Valuable Information

Putting everything else aside, providing value is essential! Online search is all about intent. Search engines are constantly trying to determine what people mean when they are searching with keywords.

You want your blogs to provide the most relevant information! Take this common scenario as an example. Have you ever looked up a recipe and you’re met with a novel about family stories and recipe development only to scroll for ages before meeting the actual recipe? It’s frustrating, right?

All that backstory is irrelevant to the what the searcher needs and provides no value. We want to make sure we’re giving readers what they’re looking for!

Useful Linking

Having a link building strategy is another great way to boost SEO and build your domain authority. An effective way to implement link building is through blogs.

Our team links to other high-quality, non-competitor sites that expand on supplemental topics. By linking to deeper information, we’re able to provide even more value to the reader, as well as associate your website with another.

Engaging Imagery

Let’s be honest. Who wants to read a full wall of text? Not us and definitely not your target audience.

Breaking up short paragraphs of text with professional imagery gives your reader’s eyes a nice break. Our team includes multiple images throughout each blog to complement what’s been written.

Clear Metadata

Not all of the work is done on the front end. Meta titles, alt text, and meta descriptions allow us to implement keywords on the back end of each blog.

This metadata gives search engines more information about the page’s content, which in turn, assists with improving the page rankings.

The Benefits of Blogging

Drives Traffic

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The main goal of blogging for SEO is to create more opportunities online. By opportunities, we mean getting your website in front of your target audience at a higher rate.

Once your content starts ranking, searches who find your pages organically are more likely to click on them. This traffic is extremely valuable and can lead to higher conversion rates!

So, how does our team get them to click?

First, we get to know your audience. Through a calculated combination of what you tell us and our own market research, we’ll be able to load your blogs with relevant information to maximize traffic from search engines.

Converts Readers

Okay, so the hard part’s over. Traffic is flooding to your website because of the strategically placed keywords and amazing title, but your next goal is turning those leads into conversions.

Making people aware of your business won’t do you any good if they look away as soon as they see it. So, how do we hold their interest?

• Great writing
• Internal links
• Calls-to-action
  

Obviously, the writing needs to be great, and that won’t be a problem for our professional writers. But, the content needs to be extremely engaging.

With so much of it on the internet, it’s resulted in some very short attention spans. We can combat this by utilizing strategies such as headers, bullet points, and white space (flashback to when we talked about having a hierarchy) – making the blog seem less intimidating to the reader.

Additionally, we tap into internal linking to guide site visitors to high-converting pages, such as your contact page, with a clear call-to-action.

Long-Term Results

Effective blogging can drive your website to the very top of search engine results and consistently doing so can keep it there for a long time.

The original leads you have when the blog was first published won’t be the only ones. The blog should consistently bring in new leads over time if everything is done correctly.