Why Does Nobody Reads Your Business Blogs?

Every content marketer wants to fill their website with exceptional, high-quality blog articles. However, in some cases, there will be days, weeks, or even months where nobody reads your content.

If this sounds familiar, don't worry; you're not alone. This is a problem that many new bloggers face.

Fortunately, there is a simple solution. Our Florida SEO experts will show you how to determine whether or not people are reading your blog posts and why.

How To Tell If People Are Reading Your Blog Posts

Before worrying about readership, you have to determine how many readers you have.

This is a simple process. If you already have Google Analytics set up for your blog, you can utilize the analytics reports to see if people read your blog entries and how much time they spend on your website.

Examine the amount of time visitors spend on certain pages to determine your readers' engagement. It’s a red flag if the typical visitor spends less than 15-20 seconds on a page.

Don't be disheartened if the outcomes aren't what you expected. You may begin to improve your situation by avoiding typical mistakes.

5 Reasons Why Your Business Blogs Aren't Being Read

1. Your blog content is not unique.

First and foremost, your blog may be unoriginal. In other words, someone else is already doing what you're doing — perhaps even better.

You can't expect to attract attention if there are numerous other companies with blogs comparable to yours. Your viewers will most likely perceive you as a copycat of these other blogs.

You must find a strategy to make your material stand out. There are various ways to accomplish this, including:

• Topics: Keep an eye out for breaking news and industry trends. You should make an effort to be the first to cover new topics in your field.
• Takes: If there aren't any new things to explore, consider offering a unique perspective. How do you approach this subject differently? Do you have a different point of view? Do you have any new information to share? ‍
• Angles: To differentiate your work, you may also employ a distinctive angle. Sometimes a new tone of voice is all you need to persuade someone.

Once you've mastered these three approaches, your business blog will be brimming with unique content in no time!

2. Your articles are of poor quality.

Content quality will always be subjective but these are some of the significant issues that hamper business blogs:

• Errors in spelling, grammar, and typography
• Inadequate or incorrect research
• Clumsy phrasing
• Problems with readability or clarity

If you want to improve your content marketing efforts, here's a good read:  Easiest Way to Write an Awesome Blog Post this Year.

3. You're not thinking about SEO.

Do you recall clicking on the top Google search result only to see a spammy blog article full of ads? Back then, content marketing was all about cramming keywords into blog articles to deceive search engines.

Times have changed.

In today's content marketing landscape, Search Engine Optimization (SEO) has become more complicated than ever before. Although you can’t get strong rankings instantaneously, our Florida SEO experts believe that you can take a few steps to increase the SEO performance of your articles and blog entries.

• Incorporate keyword phrases in titles, subheadings, and body copy. When someone searches for "ways to boost website traffic," a title like "7 Ways to Boost Your Blog Traffic" will usually rank higher than a title like "A Blogger's Journey Towards Traffic Growth," because search engines recognize that the first title will benefit the reader. Remember that your end goal is to make content for both humans and search engines.
• Use tools and plugins to track and enhance the SEO of your content. You can add many free and premium SEO extensions to your browser to help your website's SEO perform better. If you want to learn more about this, you can read this article: The Top 5 Must-Have SEO Extensions for Google Chrome.
• Use social media links on your own website and from other authority sites. People will naturally want to share high-quality content, but you can boost your visibility by contacting industry leaders and informing them about your new blog post. If your website is helpful to their target audience, they will almost certainly mention it in one of their future blog posts.

Do you want to start using SEO for your business? Contact Digital Resource today for a free consultation.

4. Your blog articles are too salesy.

Nobody cares about your business until you make them care. While you may be overjoyed with your new service or rapid expansion, others just don't care at all. They're too preoccupied with trying to solve their own problems and meet their own expectations.

Nowadays, many blogs are crammed with openly promotional material, making it evident that the goal is to increase sales rather than give value to the consumer. No one will subscribe to a site that posts article after article endorsing their own product. People read blog posts to learn new things or be amused, not to see advertisements.

"But isn't the goal of a blog to generate sales?"

Absolutely! Blogging, on the other hand, is a long-term strategy. Your blog posts should include a CTA to promote your business, but it doesn't always have to appear as if you're fishing for customers.

Instead, you can avoid this by providing valuable content that is relevant to your target consumers. Then, persuade them to sign up for your newsletter or download an industry-specific whitepaper. This is called "lead generation."

Once you have the person's email address, you can send them a direct email asking if they have any questions about your product, want to try it out, or want to get a discount.

Most of your blog's readers will never become customers. This is to be expected! You still need to create helpful content so that your viewers will share it, increasing your chances of being discovered by interested prospects.

Maintain a blog that focuses on education rather than sales, and your sales will rise as well.

5. Your page loading speed is too slow.

Did you know that 47% of consumers expect a web page to load in two seconds or less?

How quickly does your site load? To find out, you can use Google Lighthouse. Check to see whether your website loads in less than three seconds. The results page will provide you with a few ideas for how to increase the speed of your website.

If you want to improve your page load speed, you can:

• Add a caching plugin.
• Compress the photos in your blog posts.
• Switch to a speedier web hosting service.  

Are You Ready to Increase the Number of People Who Read Your Blog?

Don't hesitate to invest in your blogs. You will be highly rewarded in the long term. If you want to take your content strategy more seriously, don't be afraid to reach out to our Florida SEO experts.

Contact Digital Resource today for a free consultation!