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Feb 27, 2025
Ever scrolled through social media and found yourself watching a plumber pull a massive clog out of a drain or a pressure-washing video that’s oddly satisfying? You’re not alone. Content like this goes viral because it taps into curiosity, emotion, and pure visual appeal.
But here’s the real question: how can home service businesses create content that not only educates but also spreads like wildfire?
As an agency specializing in HVAC SEO, we can say that viral marketing isn’t just for big brands with million-dollar budgets. Even local HVAC companies, roofers, and pest control services can break through the noise with content that resonates. The trick is understanding what makes people stop, engage, and most importantly, share.
Whether it’s an eye-catching transformation, a relatable home maintenance fail, or a behind-the-scenes moment that builds trust, the right content can turn everyday services into must-watch moments.
The best part? When done right, viral content does the heavy lifting for you. Instead of constantly chasing leads, you can create videos, posts, or campaigns that attract customers naturally. Let’s break down how to craft content that gets people talking, clicking, and booking your services.
If you’ve ever wondered why some posts get thousands of shares while others barely get a like, it all comes down to psychology. Viral content taps into emotions, relatability, and value.
Here are a few key factors that make people want to share:
People share content that makes them laugh, feel inspired, or even shocked. Think about a plumber uncovering a bizarre object stuck in a pipe or an HVAC technician fixing an AC unit during a heatwave. If the moment sparks an emotional reaction, it’s more likely going to be shared.
Homeowners love quick fixes, DIY tips, and behind-the-scenes insights from professionals. A short clip showing the easiest way to clean an air filter or a before-and-after shot of a deep duct cleaning can get attention fast.
When people see something that mirrors their own experiences, they want to share it. A funny video about common home maintenance struggles (like forgetting to change the AC filter for months) will resonate with homeowners and get passed around.
Unexpected or oddly satisfying visuals are social media gold. Ever seen a pressure washing video that makes a driveway go from black to bright white? That kind of transformation keeps viewers hooked.
Now that we know what makes content go viral, let’s dive into the best content types for home service businesses. Whether you’re an HVAC specialist, roofer, or plumber, these formats can help you grab attention and get shared across social media.
Some of the most viral home service content comes from dramatic transformations. Viewers love a good before-and-after moment – a deep HVAC vent cleaning, a pressure-washed driveway, or a junk removal time-lapse, you name it. The more visual the difference, the better.
Example: A side-by-side comparison of a clogged AC filter vs. a clean one, paired with the caption, “How often do you REALLY replace your air filter? 👀”
Liquid Green Hydroseed shows you how it's done below:
People love quick, useful tips — especially if they make home maintenance easier. Sharing bite-sized, actionable advice positions you as an expert and keeps your brand top of mind.
Example: A 15-second video explaining the easiest way to remove pet hair from AC vents using a simple dryer sheet hack.
Homeowners deal with a lot of frustrating (and sometimes hilarious) maintenance issues. Content that taps into common struggles tends to get shared because people love to tag friends who can relate.
Example: A meme that says, “Me: ‘I should call an HVAC technician.’ Also me: Googles DIY AC repair and makes it worse”
Showing the human side of your business makes your brand more relatable and trustworthy. A simple “day in the life” of a technician, a peek at your team’s morning routine, or a funny customer story (without names, of course) can perform well.
Example: A lighthearted TikTok trend showing how HVAC techs feel when they fix an AC unit in record time, set to a trending song.
Emergency repair videos often grab attention because they highlight the importance of home maintenance. Viewers love watching experts solve urgent problems, especially when there’s a “gross” or dramatic element involved.
Example: A video showing what happens when an HVAC unit goes unchecked for years, featuring a shocking amount of dirt, mold, or damage.
So, how do you craft posts, videos, and visuals that grab attention and keep people coming back for more? Find out below!
People scroll fast. If your content doesn’t grab attention immediately, they’ll move on. Be it a video or an image post, you need a strong hook to stop the scroll.
Example: Instead of a boring intro like “Here’s how to clean your AC filter,” try “This one mistake could be costing you hundreds on your AC bill.”
Here's a fantastic example:
Most viral content is short and to the point. Long, drawn-out explanations lose viewers fast. If you’re making a video, aim for:
For image-based posts, keep captions brief and engaging. The goal is to make it easy for viewers to digest and share.
Social media platforms favor content that uses trending audio and popular video formats. If a sound or challenge is trending, think about how you can adapt it for your home service business.
Example: An HVAC technician using a trending “shock” sound effect when opening a filthy air duct, with the caption: “What we see when you haven’t cleaned your vents in 5 years.”
Want more shares? Give people a reason to interact with your content! Rather than just posting a video, ask a question or create an interactive element.
Example: “Have you ever had an AC emergency in the middle of summer? Drop a 🔥 if you have!”
People connect with people, not faceless brands. Whether you’re funny, informative, or a mix of both, let your business’s personality shine through. A little humor, casual language, or personal storytelling makes your content more engaging.
Example: A fun, exaggerated video of an HVAC technician arriving dramatically to “save the day” when a family’s AC breaks down in 100-degree weather.
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Going viral isn’t just about racking up views; it’s about turning those views into real customers. By creating engaging, relatable, and share-worthy content, you can get your home service business in front of more people without spending a fortune on ads. And guess what? You don’t have to figure it all out on your own!
At Digital Resource, we help home service businesses like yours stand out online with expert social media marketing, HVAC SEO, digital ads, content marketing, and more. Whether you aim to go viral, rank higher on Google, or just get more leads, we’ve got you covered.
Let’s make your business the one everyone’s talking about. Get in touch today!
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