Billboard ads and Facebook ads have a competitive history that started in 2007, which is the year Facebook ads were introduced. Businesses have increasingly begun to realize the power of Facebook ads and the benefits of this medium over traditional advertising efforts. You’ve probably stumbled upon this blog because your business is trying to decide between these two advertising choices. Well, you’re in luck because this blog will provide you will all the information you need to make the best decision for your business. Continue reading to learn the differences between Facebook ads and billboard ads.
The cost difference between billboard and Facebook advertisements varies widely. Even if you have the most aggressive advertising budget, Facebook has a higher return on investment. Billboards cost between $2,000 to $5,000 per month and about $2,000 to change the ad out. Meanwhile, Facebook ads can be purchased for as little as $3 a day, which would make the advertisement under $100/month! You can reach 1,000 people for a fraction of the cost using Facebook ads compared to billboard ads.
Targeting is another major difference between billboard and Facebook advertisements is their ability to target certain audiences. Billboards do not allow you to target a specific target demographic. You can choose your billboard location, but you may not be reaching your ideal customer and be wasting money. Facebook advertisements allow you to use demographic and interest insights to create a niche audience that ensures your message is reaching the right people. This way, you can rest easy knowing that your money is going to the people who are actually interested in and can benefit from your ads.
When it comes to tracking, billboards don’t have a method of being able to determine how effective the advertisement is and who is actually being engaged by your ad. Meanwhile, Facebook advertisements allow you to see how many people have clicked on your ad as well as the number of people reached, total views, total impressions, and sales. You can also easily switch up your Facebook and if something isn’t working or needs to be changed, unlike a billboard advertisement. Tracking tools are a valuable tool for making your ads the most relevant they can be to your target audience.
Facebook ads allow you to engage with your audience in a way billboard ads cannot. Every person who engages with your ad by liking it can be invited by you to like your business page. Facebook also allows businesses to respond to comments on ads, which helps to engage your audience. You can do this by answering questions, getting personal with customers, or directing people to the appropriate website pages. Your only hope for billboard engagement is if your business receives calls based on the billboard.
Stop Using Billboard Ads and Start Using Facebook Ads Today!
If you’re looking for the most effective advertising platform, Facebook is the best choice over a billboard. Facebook ads allow you the flexibility to change your ad at any time, engage with your customers, track your progress, and target your audience, all at a lower cost than billboard ads! Do you want to get smarter about your marketing this year? Then make sure to contact Digital Resource today to learn how your business can benefit from Facebook advertisements.