95.5% Increase in LinkedIn Followers 40.8K Impressions on LinkedIn
How a niche recruiting company doubled its LinkedIn following with social media marketing!
“They truly understand what our market is and what it is we’re trying to accomplish on the day-to-day.”
-Kevin Simpson, COO of Arthur | Marshall
Arthur | Marshall expressed a desire for growth and pertinent postings that appealed to their target audience of high-level executives and potential candidates that are looking for work. For any recruiting agency, having the capability to connect with a diverse group of people is essential.
With few dedicated social media personnel, there was an internal struggle to stay consistent with posting and bring awareness.
The client needed to grow their following in order to build their brand presence, connect with potential candidates and clients, and increase awareness of their services.
.png)
The Digital Resource team determined that LinkedIn would be the most advantageous channel to involve and interact with the desired audience. We combined thorough market research and social media marketing techniques to tailor the potential candidates experience on Arthur | Marshall’s social media and reflect the company's values as a whole.
Research was conducted to pinpoint their target demographic and assess their current branding. Through this, we determined which platforms would be best to reach the client's goals.
With the target audience in mind, we developed a strategy to boost presence and engagement on social media. This strategy included posting daily content tailored to both high-end customers seeking top talent, as well as job postings to attract new potential applicants.
Our team monitored the expansion of the client's social audience and conducted frequent strategy meetings to modify the content based on insights gleaned from our analysis of the current trends, engagement metrics, and industry best practices.
As a result, our team was able to maximize the effectiveness of the content, resulting in increased engagement and overall follower growth.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Research was conducted to pinpoint their target demographic and assess their current branding. Through this, we determined which platforms would be best to reach the client's goals.
With the target audience in mind, we developed a strategy to boost presence and engagement on social media. This strategy included posting daily content tailored to both high-end customers seeking top talent, as well as job postings to attract new potential applicants.
Our team monitored the expansion of the client's social audience and conducted frequent strategy meetings to modify the content based on insights gleaned from our analysis of the current trends, engagement metrics, and industry best practices.
As a result, our team was able to maximize the effectiveness of the content, resulting in increased engagement and overall follower growth.
<span class="impact-span">95.5%</span> Increase in LinkedIn Followers
<span class="impact-span">3,453</span> Total LinkedIn Followers
<span class="impact-span">40.8K</span> Impressions on LinkedIn
<span class="impact-span">1,203</span> Post Link Clicks
We’re proud to assist businesses of all sizes and industries! From building an online presence from scratch to optimizing existing efforts, we’re your resource for everything digital.
