41.2% Increase in Facebook Engagement 17,582 Total Facebook Views
How Baitner Pediatric Dentistry boosted social media engagement by 41.2% and increase patient visibility through targeted content and optimized ad strategies.
Baitner Pediatric Dentistry aimed to boost its online presence and attract local families but faced slow social media growth and engagement. By implementing targeted content strategies and optimizing ad campaigns, the practice achieved significant improvements in visibility, reach, and patient engagement within six months.
Despite having active social media accounts, Baitner Pediatric Dentistry struggled with slow organic growth on Instagram, achieving only a 1.7% increase in organic reach over six months.
While organic reach on Facebook improved, the practice experienced a significant decline in paid reach, which hindered the effectiveness of its advertising efforts.
The majority of Instagram engagement came from existing followers, limiting the practice’s ability to attract new audiences and expand its reach beyond its current patient base.
Content preferences varied across platforms. Facebook audiences responded better to still photos and team-centric posts, while Instagram users engaged more with video content. Baitner needed to develop tailored strategies to address these differences and improve overall engagement.
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A targeted, multi-faceted approach was developed to meet Baitner Pediatric Dentistry’s goals and connect with their audience.
We expanded the content mix with strategies tailored to each platform. On Facebook, we focused on personal and team-centric posts, while on Instagram, we highlighted behind-the-scenes reels and event moments.
Interactive content was increased through Q&A sessions, polls, and contests to boost audience engagement.
Non-follower engagement increased through strategic hashtags and collaborations on Instagram to attract new followers, and by encouraging comments and shares on Facebook to improve visibility.
Paid advertising was optimized by shifting the budget to video ads and conducting A/B testing on audience targeting to improve ROI.
Top-performing themes were leveraged by featuring “Meet the Team” posts on Facebook to build trust and relatability. Community events and seasonal promotions were showcased through Instagram reels.
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We expanded the content mix with strategies tailored to each platform. On Facebook, we focused on personal and team-centric posts, while on Instagram, we highlighted behind-the-scenes reels and event moments.
Interactive content was increased through Q&A sessions, polls, and contests to boost audience engagement.
Non-follower engagement increased through strategic hashtags and collaborations on Instagram to attract new followers, and by encouraging comments and shares on Facebook to improve visibility.
Paid advertising was optimized by shifting the budget to video ads and conducting A/B testing on audience targeting to improve ROI.
Top-performing themes were leveraged by featuring “Meet the Team” posts on Facebook to build trust and relatability. Community events and seasonal promotions were showcased through Instagram reels.
<span class="impact-span">41.2%</span> Increase in Facebook Engagement
<span class="impact-span">17,582</span> Total Facebook Views
<span class="impact-span">26.2%</span> Increase in Facebook Organic Reach
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