$70K Revenue Generated
How testing Advantage + Features, audiences, and ads drove $70k+ in revenue for this online store.
Over the past year, FoliarTech e-commerce sales have faced a notable decline. This drop was largely due to the underperformance of several audiences that previously delivered strong results but have since fallen short. Furthermore, a significant decrease in Return on Ad Spend (ROAS) compounded the challenges, further hindering overall performance.
Declining Audience Performance: The primary challenge was that the audience, which had been consistently delivering results throughout 2023, stopped performing effectively, leading to a noticeable drop in outcomes.
Seasonality of Product Sales: The product experiences peak sales during spring and summer, while demand significantly decreases during fall and winter, making it more challenging to generate sales in these off-season periods.
Preference for Physical Stores: The target audience demonstrates a preference for shopping in physical stores rather than online, which limits the effectiveness of e-commerce campaigns.
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To improve the results, we focused on analyzing the metrics of audiences and ads that had performed well in the past. Additionally, we decided to implement new updates being rolled out in Ads Manager and created a special offer to boost sales ahead of the spring season.
Expanding Geo-Targeting to Canada: As spring approached, we extended the geo-targeting to include Canada, replicating the interests that had previously worked in the U.S. This allowed us to increase the potential audience size and achieve better costs.
Leveraging Meta Ads’ AI Features: We implemented a new Meta Ads feature called Advantage+, which uses artificial intelligence to segment and identify the ideal audience. This feature also applies at the ad level, creating variations by adding music, filters, and animations to ads, tailoring them to each individual.
Launching New Ads with a Discount Offer: We created seven new ads to promote a special offer: two units with a 30% discount.
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Expanding Geo-Targeting to Canada: As spring approached, we extended the geo-targeting to include Canada, replicating the interests that had previously worked in the U.S. This allowed us to increase the potential audience size and achieve better costs.
Leveraging Meta Ads’ AI Features: We implemented a new Meta Ads feature called Advantage+, which uses artificial intelligence to segment and identify the ideal audience. This feature also applies at the ad level, creating variations by adding music, filters, and animations to ads, tailoring them to each individual.
Launching New Ads with a Discount Offer: We created seven new ads to promote a special offer: two units with a 30% discount.
<span class="impact-span">$73,156</span> Revenue
<span class="impact-span">4.25X</span> Return on Ad Spend
<span class="impact-span">612</span> Purchases
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