63 Appointments Booked $27,000 Revenue Generated
How one end-of-year insurance message generated 63 appointments for a local dental practice!
Hermitage Cosmetic & Implant Dentistry wanted to increase treatment acceptance and generate high-value appointments to increase revenue. With an existing patient database, the client recognized they needed to improve their communication with patients to establish authority and strengthen their relationships.
The practice has a large patient database and needed to begin regularly communicating with patients to get them reactivated and scheduled.
The client needed to rework the messaging surrounding treatment acceptance. They needed to express the value of dental care to patients who have not scheduled an appointment and keep in touch with those who have proposed high-value treatment.
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The Digital Resource team utilized the capabilities of their patient communication software, RevenueWell, to target patients with expiring insurance benefits. We then crafted an email and text campaign with strategic timing and creative messaging to motivate patients to schedule an appointment and prevent them from delaying their next dental visit to the following year.
Using the patient communication software targeted filters, we selected patients with insurance benefits that were expiring at the end of the year to message.
With the target audience in mind, we generated email and text messages with personalized messaging, custom design, and clear CTAs so patients can easily book an appointment.
Our team strategically sent the campaign out 3 months before the end of the year to ensure patients would have ample time to book their appointments before the holidays.
Using the CRM's reporting metrics, we tracked the success of the campaign and provided the office with specific information about how well it performed.
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Using the patient communication software targeted filters, we selected patients with insurance benefits that were expiring at the end of the year to message.
With the target audience in mind, we generated email and text messages with personalized messaging, custom design, and clear CTAs so patients can easily book an appointment.
Our team strategically sent the campaign out 3 months before the end of the year to ensure patients would have ample time to book their appointments before the holidays.
Using the CRM's reporting metrics, we tracked the success of the campaign and provided the office with specific information about how well it performed.
<span class="impact-span">63</span> Appointments Booked
<span class="impact-span">$27,000</span> Revenue Generated
<span class="impact-span">45%</span> Email Open Rate
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