386 Leads Generated $517K Revenue Generated
Discover how Neighborhood Kids leveraged Facebook ads to generate an impressive $517K in revenue.
Neighborhood Kids is a Christian-based preschool with multiple locations dedicated to providing a nurturing and faith-centered environment for early childhood education. They were struggling to generate enough leads to boost enrollment across their various school locations. They enlisted Digital Resource to run a successful lead generation campaign that would drive new enrollments across all locations with a particular focus on their newest location in Palm Beach Gardens.
Insufficient Lead Generation: Despite efforts to attract families with tuition discounts, Neighborhood Kids was not generating enough leads to fill their programs. The new Palm Beach Gardens location, in particular, was facing difficulty in establishing a strong presence in the community.
Limited Brand Visibility: The existing marketing materials lacked a personalized touch that resonated with parents. The client needed a way to showcase the unique benefits of each location, including the nurturing environment and faith-based education.
Ineffective Advertising Strategies: Previous advertising campaigns were not effectively targeting the right audience. They needed a more focused approach that would reach local families looking for quality early childhood education options.
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Our team developed a comprehensive lead generation strategy centered around localized content, video marketing, and precise ad targeting. This approach aimed to create a strong brand presence while driving interest and enrollment.
Content Creation & Video Marketing: We created engaging video content and localized materials for each Neighborhood Kids location. These materials highlighted students, teachers, and the nurturing environment, making each location's unique offerings more tangible and relatable to parents.
Customized Meta Ad Campaigns: We utilized Meta Ads Manager to create highly targeted campaigns. By collaborating closely with the client and Account Manager, we refined the targeting parameters to reach families in specific geographic areas, focusing on parents likely to be interested in a Christian-based preschool education.
Brand Refresh & Asset Update: We revamped all graphic assets to ensure consistency with the client’s updated branding. This included aligning the design elements with their current logo and visual identity, enhancing overall brand recognition.
Location-Specific Campaigns: We developed a tailored campaign specifically for the Palm Beach Gardens location, with an emphasis on creating a strong local presence. This campaign included ads highlighting the new facilities and the unique benefits of the Palm Beach Gardens preschool program.
Budget Optimization: We collaborated with the client to set a realistic budget for paid social strategies. This ensured that we maximized ROI while maintaining a sustainable advertising spend across all locations.
Continuous Monitoring & Adjustment: Throughout the campaign, we monitored performance metrics closely and made data-driven adjustments to optimize lead generation and engagement. This allowed us to respond quickly to any shifts in audience behavior or campaign performance.
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Content Creation & Video Marketing: We created engaging video content and localized materials for each Neighborhood Kids location. These materials highlighted students, teachers, and the nurturing environment, making each location's unique offerings more tangible and relatable to parents.
Customized Meta Ad Campaigns: We utilized Meta Ads Manager to create highly targeted campaigns. By collaborating closely with the client and Account Manager, we refined the targeting parameters to reach families in specific geographic areas, focusing on parents likely to be interested in a Christian-based preschool education.
Brand Refresh & Asset Update: We revamped all graphic assets to ensure consistency with the client’s updated branding. This included aligning the design elements with their current logo and visual identity, enhancing overall brand recognition.
Location-Specific Campaigns: We developed a tailored campaign specifically for the Palm Beach Gardens location, with an emphasis on creating a strong local presence. This campaign included ads highlighting the new facilities and the unique benefits of the Palm Beach Gardens preschool program.
Budget Optimization: We collaborated with the client to set a realistic budget for paid social strategies. This ensured that we maximized ROI while maintaining a sustainable advertising spend across all locations.
Continuous Monitoring & Adjustment: Throughout the campaign, we monitored performance metrics closely and made data-driven adjustments to optimize lead generation and engagement. This allowed us to respond quickly to any shifts in audience behavior or campaign performance.
The campaign delivered exceptional results:
<span class="impact-span">386</span> Leads Generated
<span class="impact-span">$517K</span> Avg. Revenue Generated
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