114% Increase in Leads Generated 79% Increase in Average Time on Site
How a struggling oral surgery site transformed into a user-engagement powerhouse.
Oral Facial Reconstruction & Implant Center's website was experiencing a steady decline in traffic. This wasn't just a digital setback; it was a real-world loss of potential patients. Recognizing the pressing issue, they sought Digital Resource's expertise to not just regain the lost traffic but enhance user engagement. An analysis revealed a combination of development errors leading to website crashes and a subpar user experience.
From August 2021 to February 2023, they witnessed a monthly loss of an average of 3k visits.
Previous attempts at SEO enhancement and site speed improvements were unsuccessful, partially due to the site's outdated theme and lack of available updates.
Bounce rate increased by 10% over this period, indicating reduced site engagement.
There was a decrease in average engagement metrics with 11 fewer seconds spent on the site and a drop of 0.2 pages visited per user/session.
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Choosing Webflow as the development platform was the cornerstone of our strategy, given its suitability for brochure sites, evergreen technology, and ease of site map management. Additionally, a dedicated contact page for each location was imperative, ensuring personalized user experiences. Keeping the client's older demographic in mind, design changes, including larger fonts and higher contrasts, were introduced.
Migrated to Webflow for its robust, evergreen features suitable for brochure sites.
Designed the website with minimal animations and dynamic feeds to prioritize load speed.
Customized contact pages for each location with dedicated contact forms and inboxes.
Implemented design tweaks like a larger font size and higher contrast to cater to the older demographic.
Regularly reviewed user engagement metrics post-launch to ensure site performance and usability.
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Migrated to Webflow for its robust, evergreen features suitable for brochure sites.
Designed the website with minimal animations and dynamic feeds to prioritize load speed.
Customized contact pages for each location with dedicated contact forms and inboxes.
Implemented design tweaks like a larger font size and higher contrast to cater to the older demographic.
Regularly reviewed user engagement metrics post-launch to ensure site performance and usability.
<span class="impact-span">114% </span> Increase in leads generated from online forms month-over-month
<span class="impact-span">79%</span> Increase in the average time users spent on the site
<span class="impact-span">37%</span> Growth in the number of pages visited per session
<span class="impact-span">11%</span> Decrease in bounce rate
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