90 Leads per Month 16X Return on Ad Spend
How a local gym saw 16X return on ad spend with Facebook Ads!
Red Effect Huntington Beach is a women-only gym that provides life-changing fitness sessions designed by women, for women. With a highly competitive market and the impacts of COVID-19, this business needed to accelerate lead generation to acquire new members and also win back past members who decided to stop coming in.
There is a high volume of gyms in their market, so creating differentiation and delivering a unique value proposition was important.
People were naturally hesitant to visit gyms due to COVID-19 restrictions, so communicating the ongoing safety protocols was critical to creating comfort. Additionally, consistency of messaging was key to ensure that users had multiple opportunities to react.
Given the competitive marketplace and niche, the client had a modest budget so it was up to the DR team to make the most of every dollar spent!
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Our team determined that Facebook Ads would produce cost-effective leads and the most targeting options/opportunities to leverage owned data. Google Ads would have a higher cost per lead but bring in more qualified prospects with less follow-up time. These leads would be tracked using DR LeadManager.
After extensive market research, we worked with the client to present an attractive offer. In this case, we offered an exclusive, reduced membership rate for a limited amount of women.
We then outlined a target audience and identified the target radius in which a woman would realistically join a new gym. During this process, we kept eyes on the number of potential users we could reach!
Next, we structured the Facebook Ad campaign to include ad sets that targeted users based on interests, website behaviors, current member emails, and other attributes.
We made sure to integrate and automate the delivery of all Facebook leads directly into the client’s CRM to help facilitate quick sales and future marketing.
As the campaign progressed, we optimized the ad creative, ad copy, and tweaked the offer to keep the cost per acquisition within an acceptable range.
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After extensive market research, we worked with the client to present an attractive offer. In this case, we offered an exclusive, reduced membership rate for a limited amount of women.
We then outlined a target audience and identified the target radius in which a woman would realistically join a new gym. During this process, we kept eyes on the number of potential users we could reach!
Next, we structured the Facebook Ad campaign to include ad sets that targeted users based on interests, website behaviors, current member emails, and other attributes.
We made sure to integrate and automate the delivery of all Facebook leads directly into the client’s CRM to help facilitate quick sales and future marketing.
As the campaign progressed, we optimized the ad creative, ad copy, and tweaked the offer to keep the cost per acquisition within an acceptable range.
<span class="impact-span">$11,960</span> in Trackable Revenue per Month
<span class="impact-span">90</span> Leads per Month Generated
<span class="impact-span">16X</span> Return on Ad Spend
We’re proud to assist businesses of all sizes and industries! From building an online presence from scratch to optimizing existing efforts, we’re your resource for everything digital.
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