104.2% Increase in Facebook Followers 139.5K Impressions on Facebook
How an 8-location dental practice grew its Facebook followers by over 100% in under a year!
Smalltown Dental wanted to maximize their digital presence and improve their rankings in search engine results. With eight locations that were consistently growing, the client recognized their need to utilize social media to improve their online presence and generate leads.
Identifying strengths, weaknesses, and areas for improvement to create a more tailored and engaging content strategy for a multi-location dentist in a rural location.
Reworking the client’s existing “rooted in community” branding while generating social media content that would resonate with their target audience.
Establishing a straightforward way to differentiate their pediatric office from their other office on their social media.
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The Digital Resource team identified that the most effective channels for connecting with and engaging the target audience would be Facebook and Instagram and optimized the client’s existing accounts. We then crafted visuals, messaging, and customer experiences that accurately reflected the client's practice and communicated the "rooted in community" and "small town feel" brand. We collaborated with Smalltown Dental to capture personal content and curated images that would emulate the practice’s personable and welcome essence.
We conducted research to identify their target audience and the existing branding. We recognized key brand elements that would need to be included in their social media.
With the target audience and brand elements in mind, we crafted a comprehensive strategy for the upcoming year to increase presence and engagement on social media. This included daily postings and stories that were designed to provide value to their growing online community. This strategy included both organic and paid approaches.
Our team tracked and analyzed the performance of the social media accounts to identify areas for improvement and adjust their strategy accordingly. Improvements were made as necessary based on tracking KPIs.
As a result of our team’s efforts, the client saw a steady increase in followers and engagement on their social media accounts.
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We conducted research to identify their target audience and the existing branding. We recognized key brand elements that would need to be included in their social media.
With the target audience and brand elements in mind, we crafted a comprehensive strategy for the upcoming year to increase presence and engagement on social media. This included daily postings and stories that were designed to provide value to their growing online community. This strategy included both organic and paid approaches.
Our team tracked and analyzed the performance of the social media accounts to identify areas for improvement and adjust their strategy accordingly. Improvements were made as necessary based on tracking KPIs.
As a result of our team’s efforts, the client saw a steady increase in followers and engagement on their social media accounts.
<span class="impact-span">104.2%</span> Increase in Facebook Followers
<span class="impact-span">139.5K</span> Impressions on Facebook
<span class="impact-span">41.7%</span> Increase in Instagram Followers
<span class="impact-span">51.9K</span> Impressions on Instagram
We’re proud to assist businesses of all sizes and industries! From building an online presence from scratch to optimizing existing efforts, we’re your resource for everything digital.
