408% ROAS $208,020 Revenue Generated
How SmolerXpress generated 208K in revenue through Facebook Ads.
Smoler Smiles sought to revolutionize the patient experience for denture wearers by introducing SmolerXpress — a cutting-edge solution offering full arch dental implants in minutes. Their primary goal was to attract denture wearers and convert them into candidates for this premium service. However, they faced significant challenges in reaching their target audience and navigating the complexities of digital advertising. Smoler Smiles turned to Digital Resource for an innovative solution to meet their goals.
Premium Pricing: SmolerXpress is a high-cost procedure not covered by Medicare or Medicaid, limiting accessibility to specific income demographics.
Platform Constraints: Facebook Ads faced frequent ad rejections due to stringent Meta policies around healthcare advertising.
Audience Identification: Facebook’s removal of detailed targeting options made it difficult to pinpoint denture wearers.
Lead Quality: Facebook leads were historically less intent-driven compared to Google Search, creating an additional barrier in achieving conversions.
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To overcome these challenges, Digital Resource developed a comprehensive strategy that leveraged Facebook Ads for broader reach and cost efficiency while carefully optimizing for lead quality and audience precision. The campaign featured a compelling incentive, offering a free CT scan and consultation to lower the barrier to entry for SmolerXpress and encourage prospective patients to take action. Ads were localized to target areas with high potential patient interest, ensuring maximum relevance and stronger engagement within the community.
Additionally, the campaign focused on reaching adults most likely to benefit from full-arch dental implants, using demographic and interest-based criteria to tailor messaging to their specific needs. This strategic, patient-focused approach drove meaningful results, connecting SmolerXpress with high-quality leads while maximizing their marketing investment.
Creative Production: Designed compelling ad creatives that emphasized the speed and ease of SmolerXpress, incorporated testimonial-based content to build trust and credibility and highlighted Dr. Smoler’s industry expertise along with SmolerXpress’ patented technology.
Audience Optimization: Leveraged lookalike audiences built from the patient list to expand reach while strategically retargeting website visitors and users who had previously interacted with ads.
Data-Driven Testing: Conducted multiple audience tests to optimize for the highest-quality leads.
Streamlined Processes: Integrated conditional logic lead forms to pre-qualify prospects, reducing unqualified leads and improving conversion rates.
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Creative Production: Designed compelling ad creatives that emphasized the speed and ease of SmolerXpress, incorporated testimonial-based content to build trust and credibility and highlighted Dr. Smoler’s industry expertise along with SmolerXpress’ patented technology.
Audience Optimization: Leveraged lookalike audiences built from the patient list to expand reach while strategically retargeting website visitors and users who had previously interacted with ads.
Data-Driven Testing: Conducted multiple audience tests to optimize for the highest-quality leads.
Streamlined Processes: Integrated conditional logic lead forms to pre-qualify prospects, reducing unqualified leads and improving conversion rates.
The campaign delivered exceptional results within 15 months:
<span class="impact-span">$3,100</span> Monthly Ad Spend
<span class="impact-span">$40.95</span> Avg. Cost per Lead
<span class="impact-span">$20,802</span> Avg. Patient Vaue
<span class="impact-span">$208,020</span> Revenue Generated
<span class="impact-span">408.28%</span> Return on Ad Spend
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