1,637 Leads Generated $109,542 Revenue Generated
How a health & wellness franchise made an additional $109K in 10 months with Facebook Ads!
Stretch Zone Manhasset, a franchise specializing in practitioner-assisted stretching, needed to increase lead generation and create a reliable stream of new business. They reached out to Digital Resource to explore new ways to elevate local brand awareness and establish a more consistent lead flow via digital marketing.
This location is in the vicinity of several other practitioner-assisted stretch studios, which required Stretch Zone Manhasset to differentiate themselves from the competition.
Stretch Zone has a very specific target audience for their services. The Digital Resource team would need to ensure these ads would find the ideal online users, grab their attention, and ultimately inspire the user to book a consultation.
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The Digital Resource team determined that a Facebook Ads strategy would provide granular targeting options and allow them a cost effective way to easily reach their ideal audience. The campaign would hone in on residents ages 30+ within a 10-mile radius of the studio. Furthermore, we'd layer in interests that align with the Stretch Zone lifestyle and leverage lookalike audiences to ensure ads were served to audiences that closely resemble existing clients.
Before starting any content creation, our team conducted research on the local market, gaining a better understanding of nearby competitors, seasonality of the area, and the average resident profile. We came to conclusion that the standard Stretch Zone offer of a free stretch would perform well.
Next, we developed the creative to accompany the promo. Knowing that this area had a high level of competition, we opted to showcase Stretch Zone's unique selling propositions and educate the viewer on what to expect during their first visit. This would be done through a combination of videos and photos.
Our team then began to build the campaign in Facebook. Interest targeting would allow us to go after those with similar interests to Stretch Zone's ideal persona, like health and wellness or sports. A lookalike audience would also allow us to target users with similar behaviors to the studio's existing client base.
Prior to launching the ads, our team established an automated system that immediately routed all potential leads directly to the client's CRM, aiding the studio workers to follow-up quickly with new leads as well as track the effectiveness of the campaign.
After initiating the campaign, our team maintained continuous communication with the client to ensure the quality of leads being received was aligned with the client’s expectations. Additionally, our ad strategist would monitor the campaign at the ad level to weed out high spenders and create variations of high-performing creative with the goal of maximizing ad spend.
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Before starting any content creation, our team conducted research on the local market, gaining a better understanding of nearby competitors, seasonality of the area, and the average resident profile. We came to conclusion that the standard Stretch Zone offer of a free stretch would perform well.
Next, we developed the creative to accompany the promo. Knowing that this area had a high level of competition, we opted to showcase Stretch Zone's unique selling propositions and educate the viewer on what to expect during their first visit. This would be done through a combination of videos and photos.
Our team then began to build the campaign in Facebook. Interest targeting would allow us to go after those with similar interests to Stretch Zone's ideal persona, like health and wellness or sports. A lookalike audience would also allow us to target users with similar behaviors to the studio's existing client base.
Prior to launching the ads, our team established an automated system that immediately routed all potential leads directly to the client's CRM, aiding the studio workers to follow-up quickly with new leads as well as track the effectiveness of the campaign.
After initiating the campaign, our team maintained continuous communication with the client to ensure the quality of leads being received was aligned with the client’s expectations. Additionally, our ad strategist would monitor the campaign at the ad level to weed out high spenders and create variations of high-performing creative with the goal of maximizing ad spend.
As a consistently well-performing studio, Stretch Zone Manhasset is considered a “model” studio. Over the course of 10 months, they generated:
<span class="impact-span">$1,000</span> Monthly Ad Spend
<span class="impact-span">163</span> Avg. Number of Leads per Month
<span class="impact-span">$6.11</span> Cost per Lead
<span class="impact-span">75%</span> Show Rate
<span class="impact-span">$109,542</span> Revenue Generated
<span class="impact-span”>1,095%</span> Return on Ad Spend
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