28% Lead-to-Purchase Conversion Rate $34,900 Revenue Generated
How a stretch studio generated over $34K in revenue in just 1 month with Facebook Ads!
Stretch Zone, a franchise specializing in practitioner-assisted stretching, was gearing up to open a new location in Upper Dublin, PA. With 6 weeks until the inaugural day, the studio was looking to raise local awareness and fill its client roster. They enlisted the help of Digital Resource to successfully enter the local market and make the most of their grand opening.
With other practitioner-assisted stretch studios nearby, Stretch Zone Upper Dublin needed an approach that would help them stand out against the competition and bring unique value to local residents.
Getting people to try a new concept takes more than just education. A compelling offer would be essential to get individuals to experience a stretch for themselves.
Generating buzz around the studio was one thing, but the location needed to generate leads that could financially commit to a stretch package. Lead quality would need to be monitored.
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The Digital Resource team recommended a localized Facebook Ads strategy targeting residents ages 30-65+ across affluent neighborhoods in proximity to the new Stretch Zone studio. This approach would not only maximize the potential for reaching individuals who can afford the service on a continual basis but also those whose lifestyles align with the benefits offered by Stretch Zone's practitioner-assisted stretching. To further incentivize potential clients, an exclusive offer of a complimentary 30-minute stretch would allow those interested to experience firsthand the advantages of Stretch Zone’s unique methodology.
Following in-depth research into competitors, desired audiences, and user preferences, we formulated an ad message that provided clarity on the concept of practitioner-assisted stretching, spotlighting the exclusive offer and how Stretch Zone accepts HSA/FSA payments.
Next, we utilized a variety of creative approaches, including POV-style videos that showcased individuals from our target audience during their initial stretch session. Such visuals would help viewers easily imagine themselves in a similar stretching experience.
Before going to marketing, our team set up an automation process that instantly forwarded all leads to the client's email and CRM, ensuring prompt follow-up.
Upon launching the campaign, our team kept the lines of communication open with the client. By seeking out feedback regarding the flow and quality of the leads, the team is able to keep a close watch on the campaign and fine-tune it for continued peak performance.
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Following in-depth research into competitors, desired audiences, and user preferences, we formulated an ad message that provided clarity on the concept of practitioner-assisted stretching, spotlighting the exclusive offer and how Stretch Zone accepts HSA/FSA payments.
Next, we utilized a variety of creative approaches, including POV-style videos that showcased individuals from our target audience during their initial stretch session. Such visuals would help viewers easily imagine themselves in a similar stretching experience.
Before going to marketing, our team set up an automation process that instantly forwarded all leads to the client's email and CRM, ensuring prompt follow-up.
Upon launching the campaign, our team kept the lines of communication open with the client. By seeking out feedback regarding the flow and quality of the leads, the team is able to keep a close watch on the campaign and fine-tune it for continued peak performance.
<span class="impact-span">$1,000</span> Ad Spend
<span class="impact-span">235</span> Leads Generated
<span class="impact-span">$4.24</span> Cost per Lead
<span class="impact-span">28%</span> Lead-to-Purchase Conversion Rate
<span class="impact-span">$34,900</span> Revenue Generated
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