Setting Company Resolutions Takes Team Effort – Here’s Why

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  • According to a Harvard Business Study, people with goals are 10x more successful
  • People with written goals are 50% more likely to achieve than those without
  • IBM found that 72% of employees don’t understand their company’s strategy

Happy New Year! Right now, the next 12 months are shiny and bright – and so is your vision. (Some might say, you’re seeing 2020. 😉) But, with every new year comes new company resolutions.

If you already have milestones you’d like your team to reach, that’s awesome! But, do they know what they are? Are your employees tuned into what’s to come? If the answer’s no, then we need to talk.

According to Gallup, a global analytics firm, 74% of employees feel like they’re missing out on pertinent company information. This breeds poor communication, mistrust, and inhibits growth. This is why it’s imperative to take the time to talk through your company’s resolutions! Let’s dig into this:


How to Define SMART Goals

When it comes to setting goals, you want to be SMART about them. What does that mean?

S – Specific

Rather than leaving the end goal open to interpretation, define a clear result. This’ll limit wiggle room.

M – Measurable

How do you know you reached your goal? How do you define success? Before getting started, make sure you’re able to track progress.

A – Attainable

Goals should be challenging and maybe even a little exciting! They should be realistic.

R – Relevant

Be sure to stay on track with your big picture. Think of short-term resolutions as building blocks for bigger and better things!

T – Time-Bound

What’s the deadline? With no deadline, you only create inaction! Always set dates.

Align Goals & Expectations

You need to keep your team in the loop so that you know you’re on the same page! If your departments and individual staff members don’t know what’s expected of them or where the future of their roles lie, then how can you expect them to evolve?

When you, as a leader, share your resolutions and outlook for the new year, you give your people the opportunity to catch up. I mean, think of the alternative. If you don’t keep your team on the same page as you, you’re setting them up for failure.

You’re the one who needs to push the team forward rather than having them all go rogue and march to their own drums. Sharing company resolutions and goals ensures that all sides find the expectations fair and minimize future discourse.

Encourage Open Communication

There’s nothing better than having a team that’s comfortable speaking with you. Expressing concerns, offering perspective, sharing experiences, and asking questions should all be encouraged! And sharing resolutions gives all parties an opportunity to be open and honest.

Go over each line item in general and then get specific. You can even ask individuals how they think they can take action in terms of certain company resolutions. This type of communication is really priceless.

If you’re a business owner, you get the chance to connect with team members and get to know them a little better. If you’re a manager, you gain valuable feedback from those under you. And, you set a precedent that all voices matter and should be heard. That’ll help breed a way healthier work environment in the long run.


Create Plans of Action

As a business owner, you probably have a high-level overview of how every department functions. As a manager, you should be super in tune with your team’s workflow. Sharing New Year’s resolutions will bring your team together to create actionable and attainable strategies.

This means, when creating your resolutions, it’s great to have a plan in place in terms of implementation. But, leave it open-ended. Allow the experts you hired to do what they do best. Discuss each goal in segments:

  • What do we want to accomplish by the end of the year?
  • How can we get the ball rolling in the next quarter?
  • What needs to happen each month?
  • What can I do today to start all of that?

Your daily action could be as simple as setting up a meeting or creating a to-do list! By starting with the big picture and breaking it down into bite-sized pieces, goals become more reasonable and easily digestible. Skipping this step can overwhelm your team and limit your potential.


Holding one another accountable is key to successfully sticking to company resolutions. When you put your goals out into the office, you’re opening the door to allow everyone to hold each other accountable.

As a leader, you should schedule regular check-ins. Monday meetings let your team discuss specifics while monthly meetings show results at large. You can even write your goals down and display them for your team to see!

When you keep resolutions to yourself, the only one you’re going to disappoint is yourself. So, yes, while putting it all out there makes you vulnerable, the long-term payoff is totally worth it! Your company will either learn from its failures or soar with flying colors. I view both as progress.

Inspire the Workplace

Innovation. Growth. Action. Risk. Persistence. Courage. Fun.

Let words of encouragement and motivation run through your resolutions. With each new year comes endless opportunities. For many, it’s like turning a new page, blank for you to fill with exciting ideas!

Use this time to inspire your team to better themselves as people and professionals. Show them that the new year is a time to learn and evolve! Then, throughout the year, call back on it. Remind them of the feelings they had when the year just began and keep the good times rolling.

Is Your New Year’s Resolution to Find a Digital Marketing Agency?

Let us help you cross that off your list! Digital Resource is a full-service internet marketing agency, specializing in generating high-quality web traffic, growing social followings, and turning leads into real revenue. So, if you’re ready to work with an award-winning digital marketing agency, contact us today!


Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.

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