Dental implants are considered to be one of the best ways to replace a missing tooth or several missing teeth. The millions who have undergone the procedure can attest to their life-changing benefits!
Unfortunately, many are still unfamiliar with dental implants. People would only assume that getting dental implants is a painful and expensive experience, which is why most tend to shy away from the procedure.
Whether you’re a dentist, periodontist, or oral surgeon, it’s very important to counter these misconceptions because they can stop patients from coming to your dental clinic and receive the proper treatment they need.
But, how exactly can you do this? How can you encourage prospects to visit your clinic to get their dental implants?
The answer is simple: Dental implant marketing.
Bringing your practice online is an extremely effective way to educate modern consumers about dental implants and their life-changing benefits, as well as to debunk myths about them so that more people will start considering this treatment option.
Dental implant marketing is the process of promoting dental implants to potential customers by providing high-quality and relevant content. It can be in the form of blogs, videos, case studies, etc.
In this age of information, providing valuable content is the way to a patient’s heart.
When a person suffering from tooth loss wants to know about the different treatment options for replacing a missing tooth or a few ones, the first thing they will likely do is to search on Google and gather as much information as possible.
Through dental implant marketing, you can:
And, if a potential dental implant patient isn’t quite ready to undergo the procedure now, dental implant marketing can help keep your dental office at the top of their mind. By the time they’re ready for it, you’ll be the first practice they’ll think of.
Now, let’s share the different tips you can apply to start driving more dental implant patients straight to your office.
Nowadays, most people learn about a business online.
In fact, a study conducted by McKinsey on consumer health insights found that 73% of the respondents prefer a digital solution when searching for a doctor online.
This means your website could be a potential patient’s first interaction with you.
According to the Association for Psychological Science, you and your business only have seven seconds to make a good first impression.
To make sure you win the hearts of your visitors, it’s best to invest in a professionally made website. A branded website that’s easy to navigate, loads fast, and is filled with rich content gives the impression that you’re credible and trustworthy.
A website that looks unquestionable will automatically create a negative, lasting notion about your business that can jeopardize your future relationships with your patients.
What exactly are the qualities of a great website? Here’s what:
If you have an existing website, check if it possesses the attributes mentioned above. If not, then you might want to consider consulting with a professional for a redesign.
According to Demand Metric, 70% of people would rather learn about a company and its products or services from a blog post or article rather than from a traditional advertisement.
In your case, if you want people to know about your expertise in dental implants, the best way to do it is by creating more content about the subject matter and other related topics.
Publishing content is a great way of sharing your knowledge and expertise to your audience, establishing authority in your industry, and above all, building trust among potential dental implant clients.
Content comes in various forms, but the most engaging of them all is video. Videos are actually an all-time favorite of consumers, according to Animoto. That being said, leverage video content and you’ll be driving new patients to your clinic in no time.
Other types of content to publish include:
Another thing you need to do to start attracting more dental implant patients is to target those who are within your area.
According to HubSpot Marketing Statistics, 72% of people end up visiting a business within five miles after doing a local search.
Most patients prefer to undergo a procedure from a provider near them because it’s more convenient and practical than having to travel hours and hours just for a follow-up consultation.
Be sure to follow these local marketing strategies:
Being active on social media can keep your patients and prospects engaged with your dental practice. It’s also a way to develop your relationship with them.
On top of these, you can use your social platforms to generate leads by promoting your dental implants through them.
Posting content on huge channels like Facebook, Instagram, Twitter, and TikTok will no doubt increase traffic to your site, boost your reputation, and generate leads. Just be sure that they’re shareable!
By shareable, we mean any content that’s interesting, fun, informational, and highly relevant to your target audience. It should also be able to trigger strong emotions from them.
Elements of Shareable Content:
Examples of these are:
Did you know that a single BuzzFeed quiz has been viewed more than 22 million times?
People love taking quizzes. They’re highly entertaining and engaging, and you can use this to your advantage.
You can create a quiz that will tell your audience whether they’re a good candidate for dental implants, or which tooth replacement option works best for them.
Such an activity will help you capture leads who are already considering to undergo the procedure but aren’t quite decided.
You can organize a contest and grant the winner a free dental implant surgery or whatever prize you want to give away that’s related to your practice.
Hosting a social contest can:
Videos are very engaging. The right content can get your prospects hooked.
According to Revive Social, social videos get 135% more reach than photos. They also tend to get more 478% more shares and 3x more engagements on social media compared to other forms of content.
Some video ideas include:
Pictures and infographics also get a lot more shares compared to text-only posts.
So, if you want to get the attention of potential patients and motivate them to share your content, make sure to include a relevant, visually appealing photo in your posts.
You can use these ideas for inspiration:
Busting dental implants myths and life-changing benefits of dental implants are some of the topics you can discuss in your blog post and share it on social media. It’s an effective method to educate people and convince them to undergo the procedure.
If you aren’t active on social media, now is the best time to do so!
Optimize your social media accounts and start posting to engage potential clients and capture them when they’re ready to undergo dental implant procedure.
If you want to put your business in front of every individual looking for dental implants, running ads on Google is the best way to do it.
What’s great about Google Ads is that it lets you promote your business to your target audience depending on how much you can afford.
It also offers tools you can use to monitor your campaigns and refine them to achieve the best results.
Running ads on Google allows you to capture leads, increase traffic to your site, and get more dental implant patients.
Dental implant marketing makes it easier for you to convince people suffering from tooth loss to consider dental implant as a treatment option and undergo surgery with you.
At Digital Resource, we can help you create a strong dental implant marketing strategy - from content creation and running ad campaigns to monitoring results. We can do it all for you and provide the results you want.
Talk with us today to learn how we can help you start attracting dental implant patients!