Between taking care of patients, managing staff, and keeping yourself up-to-date with the latest dental practices and regulations, you totally have your hands full. So full that you don’t even have time to brainstorm a couple of dentist marketing strategies anymore. You know how competitive the dental industry gets day by day. You know how you need at least 20 new patients each month to achieve success and growth. You know that you need to up your game now more than ever. The problem is, you have no idea where to start.
Well, what if we told you that building a strong online presence is how most dentists are marketing their practice today? Whether it’s being active on social media, posting quality content on their dental website, or running Google ads, they sure are taking advantage of the digital world. Especially now that 77% of patients go online to look for healthcare specialists, that might just be the wisest move.
The good news is that there’s a myriad of ways to expand your reach on the World Wide Web. Since we understand how hectic life can get at the dental clinic, you don’t have to implement these dentist marketing strategies all by yourself - hiring a digital marketing company always sounds like a good idea. But, if you’re really keen on carrying out these online tactics with no professional help, you’re more than welcome to go ahead.
Regardless of whether you plan to hire a team of professionals or not, our guide to dental marketing will get you 10 steps ahead of your competition. For sure, the results will bring a massive smile to your face, kind of like the ones you see after treating your patients! With that in mind, let’s get going!
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Think of your website as your virtual brick-and-mortar dental office - it’s your first point of interaction with patients. Whether you already have one or you’re just starting from scratch, it’s crucial to keep it user-friendly and visually appealing. You don’t want first-time visitors to see a website that looks like it had its last update in 2000.
Over 90% of Internet users judge a brand based on its website design, of which with 38% leaving a website they find unpleasant to the eyes and hard to navigate. Imagine someone clicking on your Google ad, getting directed to your website, only to be greeted by a homepage filled with animations and paragraphs of info using Comic Sans. Yikes!
So, how can you ensure that your dental website is optimized enough to attract new patients to your clinic? Here are’s a few tips:
With 3.96 billion people around the world currently using social media and 54% relying on it to research products and services, leveraging social media is nothing but an excellent way to market your dental practice. Whether it’s Facebook, Instagram, or Twitter, social media is your go-to channel when it comes to building a strong online reputation, interacting with your existing patients, and of course, attracting new ones. Some of the posts that will boost your social presence and gain a huge following are:
Although your goal is here to get the word out about your dental practice, you’d only want to focus on targeting people within your area. Sure, it might be nice to learn that people from other cities have heard about you thanks to your ads, but what’s the point? They won’t be traveling 50 miles just to have their teeth whitened by you! With local awareness ads, reaching a local audience will be easy-breezy. Features like the map card allows you to share locally relevant details about your practice, including its address, hours of operation, distance to and from, and a “get directions” link. What’s more, you can have a CTA in the form of a call button, which is perhaps the easiest prompt to book an appointment.
Another one of the best dentist marketing strategies is by creating a Google My Business (GMB) account page. It’s pretty much like setting up a Gmail account. The only difference is, it’s going to guarantee your dental website a lot of traffic. With Google as the world’s top search engine, you are bound to be discovered by people looking for dental practitioners with an optimized GMB profile.
Aside from making you visible to the public eye, here’s a few other reasons why your dental practice will benefit from having a GMB page (for free!):
Every digital marketer knows that SEO, or search engine optimization, is a huge must for anyone who aims to boost their online presence and show higher in the search results without paying for a placed ad. Being on the first page of the search engine results can be a huge milestone. Once you’ve made it there, more and more prospective patients will know about your dental practice. That said, here are quick tips and tricks to improve your dental SEO:
One in twenty Google searches is for health-related information, and 53% of these searches are performed on a smartphone. This is a chance you wouldn’t wanna miss out. But where can you create dental ads that are exclusively for mobile with call-only campaigns? Simple. Google Ads.
They say video marketing is the future, and we gotta agree. These stats do, too:
See how powerful of a dental marketing strategy tool videos can be? Videos with real people from your team can build a personal connection with your potential patients. Videos of happy patients reviewing your practice instills trust and confidence. And, videos of you performing a procedure can turn a viewer into a new patient.
You don’t have to do it alone. You don’t even have to do any of them. We’ll gladly do every single one of them for you! Digital Resource is the leading digital services provider for dentists across the United States. From web design and SEO optimization to growing your social media presence, we got your back. Contact us today to learn more about our digital marketing services. We can’t wait to see you succeed.