Multiply Franchise Success with a Sustainable Marketing Strategy
Transform your franchise's digital presence and connect with your audience like never before. From Zees to Zors, our custom marketing strategies encompass every facet of the franchise ecosystem.
Whether you’re ramping up as a first-time owner, spearheading expansion across multiple units, or propelling a national brand to new heights, Digital Resource is your partner in sustainable growth.
speak with a marketing expert
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Local Activation to Generate Qualified Leads
Our hyper-local campaigns are designed to funnel quality leads directly into your CRM, streamlining the path from prospect to loyal customer.
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Expert Guidance at Every Step
With a dedicated Account Manager, you receive personalized support and insights to optimize your marketing efforts continuously.
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Harmonizing Franchisee and Franchisor Goals
Our services respect the relationship between franchisees and franchisors, upholding the brand experience and driving cooperative success.
Facebook Ads
Leverage targeted advertising campaigns that speak directly to your desired audience, maximizing ROI and brand market share.
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Directory Listing & Reputation Management
Ensure that your franchise locations are accurately listed across all major online directories, enhancing visibility, improving search rankings, and driving more traffic to your business.
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Social Media Marketing
Engage and grow your franchise's online community with compelling content that reflects your brand's voice and values.
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Email
Marketing
Nurture your audience with personalized email campaigns that drive conversions, loyalty, and brand awareness.
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SEO for
Franchisors
Elevate your brand with search engine optimization strategies tailored for franchisors, enhancing online visibility and attracting more...
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Multimedia
Content Creation
Tell your brand's story and elevate your online presence with custom photos and videos shot virtually or in-person with the guidance of our Multimedia Specialists.
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Responsive Websites
for Franchisors
Create a digital cornerstone for your franchise with custom website solutions that reflect your brand's mission, facilitate franchisee recruitment, and engage customers effectively.
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Trusted By the Nation’s Fastest-Growing Franchises
$1,000
Ad Spend
$4.24
Cost per lead
235
Leads
Generated
28%
Lead-to-Purchase
Conversion Rate
$34,900
in Revenue
New Location Lead Gen
Stretch Zone Upper Dublin
Stretch Zone, preparing to launch in Upper Dublin, PA, had six weeks to build local awareness and fill its client roster. They teamed up with Digital Resource for a successful market entry, leveraging Facebook Ads to generate nearly $35k in revenue!
Sustainable Growth Strategy
Miracle Leaf Macon
Miracle Leaf, a medical cannabis health center, needed to raise local awareness and bring in patients wanting their medical cards. They enlisted the help of Digital Resource to attract, educate, and convert local qualified patients. In three months of running Facebook Ads, the location brought on 49 approved patients with a project 1,300% return on ad spend!
$2,400
Ad Spend
$5.83
Cost per lead
411
Leads
Generated
49
Approved
Patients
$31,801
in Projected
Revenue
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Frequently Asked Questions
learn moreWhat Experience Do You Have with Franchise Models?
Our experience with franchise models spans a comprehensive range of services tailored to both franchisees and franchisors. We have successfully collaborated with numerous franchises, implementing strategies that cater specifically to the unique needs of both groups. Some relationships have been built individually with owners while others have involved our services being deployed at the corporate level.
How Do You Tailor Strategies for Both Franchisees and Franchisors?
For franchisees, we focus on local market penetration, customer acquisition, and community engagement, ensuring each location is optimized for its specific audience and competitive landscape. For franchisors, our strategies are designed to strengthen the overall brand, facilitate consistent messaging across all locations, and support franchisee growth with scalable digital marketing solutions.
This dual approach ensures that both the franchisee's local success and the franchisor's brand integrity and expansion goals are met, fostering a harmonious and profitable relationship between all parties.
Can You Provide Case Studies or Examples of Success with Other Franchises?
Absolutely! You can find all of our case studies here. Also, feel free to discuss our experience in your specific sector.
How Do You Measure and Report on Campaign Success?
We measure and report on campaign success through a combination of our transparent reporting dashboard and ongoing communication from your dedicated Account Manager. Clients have full access to their marketing performance metrics via our dashboard, which offers real-time insights into the effectiveness of their campaigns.
Additionally, your dedicated Account Manager provides ongoing reporting and analysis, ensuring that you not only receive data but also understand the context and strategic implications behind the numbers.
They will highlight key performance indicators that correspond with your efforts, offer insights into what's working and what can be improved, and work with you to refine strategies for continued success.
What Support Do You Offer for Local Marketing Initiatives?
We highly encourage owners to take a holistic approach to their marketing and have seen franchisees have success partnering with other franchises, sponsoring local events, and even by sending out mailers.
These efforts should be discussed with your Account Manager to ensure your digital marketing strategy can support your traditional marketing efforts whether that be through ad campaigns, organic social posts, event photography, or graphic design!