Instagram has officially changed its logo design. This Facebook-owned photo sharing social media platform debuted their new logo design on May 11th. Instagram used to be one of the most recognizable app logos. Now it’s unrecognizable to many.
Inspired by its previous logo design, the new one features a simpler camera with Instagram rainbow in gradient form. Instagram’s other apps – Layout, Hyperlapse, and Boomerang – also got a new logo design following the same theme.
As soon as Instagram debuted its new logo design, users around the globe started asking a plethora of questions. Their biggest question: Why?
Instagram’s head of design, Ian Spalter, tackled this “why” question. Here is what he wrote:
“Brands, logos and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better.”
Spalter went on to describe the process of changing Instagram’s logo as well. This logo design was months in the making. The process involved testing about 300 different icons to see which was the most memorable among its audience. The winner being the simple, multicolored one that you see today.
In addition to the logo, this flagship app made some internal changes. Its in-app text is now all black and white. The notification icons have also changed, from orange to red. Instagram states that the reasons for these alterations is to put less emphasis on the app and more on the users’ photos.
The company also updated their navigational icons. These include the home, search, camera, activity, and profile buttons. It’s important to note that they made these modifications without changing how to navigate the app.
The new logo design will definitely take some getting used to, but the changes were inevitable. Instagram continues to progress, and this logo was the next phase of its evolution. It’s updated look reflects how vibrant and diverse users’ storytelling has become in the past 5 years. The new aesthetics also create a sense of professionalism. This will lend a hand helping the platform generate more business activity.
Instagram will be ramped up again when the company introduces something called “brand profiles”. Brand profiles will include business-specific tools (i.e. contact options, brand categorization, and analytics). All very similar to business pages on Facebook.
Instagram is indeed making a ton of changes. From its recent algorithm change to its new logo design and future brand profiles, it will be interesting to see where this platform goes next. But with 400 million users sharing more than 80 million images daily, it is doubtful that this app will go anywhere but upward.