Because the enterprise of bail bonds can be tricky and different according to penal laws between states and counties, it is imperative that you make modifications to allow your business to stand out from the competition. Here are a few simple SEO tricks to help you stay on top of your online visibility.
Be precise in your wording.
The backbone of any successful SEO campaign is the use of keywords. Keywords are used by social media and search engines to determine the subject of a page or website and to determine trustworthiness, which affects search result rankings. Use certain keywords strategically and in rotation on all of your posts and page copy to ensure that your site is picked up more easily. Distinguishing your business from other bail bondsmen will help to put you in the local spotlight.
Help people find you.
This means using location specific wording and data in social media posts so that they are also targeted to areas where they will be most receptive to potential clients. Localizing your posts is a great way to get a boost in local visibility and make yourself stand out. Having forms filled out on google maps and other location-specific areas can be a big help.
Videos are the future of digital marketing.
While it may seem time-consuming, video is quickly becoming the next frontier in digital advertising. By integrating short but well-produced videos in with your standard social media and blog posts, you can make them much more effective and noticeable compared to traditional posts or your competitors’ ads. Regularly releasing video ads will also increase trust in your brand as well as draw in more ROI for ad space.
Digital Resource is here to help you take your digital advertising to the next level. We use the most up to date techniques available to help you improve your returns. Call our office today if you have any questions for our team.
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.
81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]