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Feb 5, 2023
What good is your plumbing business if no one can find you?
It’s true. Modern consumers now judge a business based on its presence online.
If they can’t find you on the web, it’s either you don’t exist or you’re sketchy.
If your website is outdated, people will hesitate to do business with you.
If you’re not active on social media, they’ll think you’re no longer selling, and so on.
This is why having a strong online presence can make the difference between running a profitable plumbing company and a failing one.
Make sure you invest in SEO for plumbing companies to make your business more visible on Google and other search engines. That way, potential customers can quickly find the plumbing products and services your business has to offer.
SEO is all about implementing best practices that aim to improve different aspects of a website so that it ranks high in search engines and drives more web traffic.
Lead generation, on the other hand, is comprised of tactics focused on increasing the number of prospects and customers for your business.
SEO can complement your business’ lead generation efforts by increasing brand awareness. When you rank high in the search results for relevant plumbing queries, more people will see your page and click on it.
A study revealed that the top 3 search results on Google get 54.4% of all clicks. The #1 organic result is also 10x more likely to receive a click compared to a result in the #10 spot.
Ranking high on search engines will make it easier for your target customers to find you and learn more about what you have to offer.
According to a study conducted by SEMrush, SEO is also better at generating leads compared to other marketing strategies, including PPC.
There are various ways to effectively use SEO for plumbing companies to boost your lead generation and grow the number of customers for your business, including:
Optimizing your site for SEO is a great way to make your site highly visible in the search results without compromising the experience of your site visitors. When you please both search engine bots and users, your website is primed for generating as many leads as possible.
Now that you know how SEO for plumbing companies can help boost your customer base, increase sales, and grow your plumbing business, let’s take a look at five SEO tips to increase lead generation.
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One of the most effective ways to use SEO to drive more leads to your site is to build an active blog with SEO-optimized content.
A blog combines all the elements you need to provide users with a great experience with your business and rank high in the search results. By publishing regularly, you are providing fresh content. You’re also using keywords, building backlinks, increasing social media engagement, and more – all of which search engines love!
By following on-page best practices, over time, your ranking will increase.
Aside from increasing your visibility online, publishing content that helps your target customers solve their problems or address their pain points also allows you to establish your authority and present yourself as a solution.
When people can see that you're a plumbing expert, they're more likely to trust and hire you.
One of the most crucial components of SEO is a keyword, and you can use it to turn visitors into leads.
How exactly?
There are three stages in a sales funnel you need to consider before blogging:
To convert a visitor into a lead, you need to create content that satisfies their needs at each stage of their journey and moves them toward a conversion.
Let's say consumers are looking for plumbing fixtures. They might be using the following keywords to find what they’re looking for at each stage:
“Best plumbing fixtures of 2023”, “plumbing fixture reviews”, “Delta Faucets & Fixtures vs Moen Plumbing Fixtures.”
During this stage, your prospects are only after information on the various types of faucets and fixtures in the market but are not yet ready to make a purchase.
“Delta faucets & fixture discounts”, “Best Moen Plumbing Fixture deals.”
Now that your prospects have gathered enough information on plumbing fixtures, and probably created a shortlist of the brands they prefer, they’ll start comparing prices. This is why they’ll search for discounts and sales.
“Where to buy Delta faucets & fixtures", "buy Moen plumbing near me.”
This is the stage where your prospects know what fixtures they want and how much they cost. So, they want to determine where to buy that fixture they want so they can make a purchase.
All of your potential customers will likely go through the same stage when searching for information about your plumbing services.
By creating content with the right topics and keywords relevant to each stage of the buyer’s journey, you can increase your chances of converting a visitor into a lead, and eventually nurture them into a sale.
You want your website to load fast because a slow site drives potential customers away. If your site takes forever to load, your prospects won’t hesitate to hit the exit button and head straight to your competitors.
This results in a bad user experience and a high bounce rate, which impacts your ranking in the search results and how prospects feel about your business.
Make sure your site loads within three seconds or less. The faster your pages respond to search, the higher Google will rank them.
Here are some website speed optimization best practices to follow:
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After implementing on-page SEO tactics, like improving your website speed and using keywords in your content, for sure start generating qualified traffic to your site in no time.
But your job doesn’t end here. You’ve merely brought consumers to your site! The next thing you need to do is apply lead generation tactics to turn all those visitors into leads.
Here are some SEO channel optimization tactics for more conversions:
These conversion optimization tactics aim to improve your site’s overall user experience, increase engagement, and boost conversions.
If you want to target potential customers within your city and in neighboring areas, it's best to use local SEO.
While SEO aims to make your business highly visible to the entire world, local SEO is focused more on helping you get seen in the area where your plumbing company operates.
If your plumbing business is targeting local customers, here are some best practices that will put you ahead of your local competitors:
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Did you know that customer reviews positively impact your SEO and conversions?
97% of consumers read online reviews to search for local businesses. 91% of people trust online reviews as much as personal recommendations from friends and family. 93% of consumers also say that online reviews influence their purchasing decisions.
Google trusts the power of reviews and ratings. It factors in the quality and quantity of your reviews to evaluate your position in the search results. Think of it as Google’s way of using online reviews to validate their ranking decisions.
According to a study, the fifth most important parameter that impacts the rank of a business is online reviews. Ever since more and more customers use online reviews to inform their purchase decisions, the impact of Google reviews on SEO has increased by over 20% year-over-year.
This proves that reviews do play a crucial role in helping you establish a strong presence online that converts. Here are some best practices when it comes to managing reviews:
All these tactics come together to give you an edge over your competitors and show Google that you’re a customer-centered business.
At Digital Resource, our SEO experts and digital marketing specialists will work with you to create a custom plan that will put you ahead of your competitors and generate more leads for your business!
Want to know in detail how we can make this happen for your plumbing company? Books a free consultation!
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