6 Customer Onboarding Trends for 2023

It’s incredibly challenging to convert leads into customers, so the last thing you want is to lose these new hard-earned customers because they can’t figure out how to use your product!

Modern users are savvy. They do thorough research before buying a product and educate themselves on how to make the most out of it.  

However, it’s still important that you continuously help them see the value of your offerings by equipping them with content and refining your onboarding process.  

Optimize your customer onboarding process and stay on top of trends to make sure you satisfy their expectations.  

In this article, your go-to SEO company in West Palm Beach will discuss six customer onboarding trends you can incorporate into your onboarding process to keep your customers engaged and give them a reason to use your product repeatedly.  

6 Customer Onboarding Trends

1. Automation in Customer Service and Onboarding

Onboarding is important because it’s a customer’s first real experience with you. You can introduce your brand’s culture while setting expectations.  

So, automating your onboarding process will enable you to provide a consistent and seamless experience.  

As an experienced SEO company in West Palm Beach, we suggest that you use automation to help with customer sign-ups, educate them about the products they purchased, provide troubleshooting, and collect customer feedback.  

Automating will also enable you to continue providing support and answers throughout the customer lifecycle. It’s also great for identifying unhappy customers and those who are likely to switch to a competitor.  

Aside from these, automating your customer onboarding systems will also equip each department in your organization to show your customers what makes your business better in the following ways:

• Enables your sales department to learn which products to upsell or package together to attract new customers.  
• Provides your research and development team an insight into how customers learn and use various products and services, allowing them to improve existing offerings.  
• Allows your marketing department to identify pain points and needs that aren't being met.  

2. Omnichannel Onboarding Experience

Wondering how to get your customers to use your products more often?

The leading SEO company in West Palm Beach suggests that you create an omnichannel user onboarding experience.  

Your customers can't gain value from your product unless they’re using it, so you need to help them create a habit of using your product.  

When you’re trying to help users get up to speed with all the latest developments and features in your products, you need to be omnipresent.  

Repetition and engagement are the names of the game. By creating an omnichannel onboarding experience, you’re giving customers access to your offerings on all channels and devices.  

71% of consumers want a consistent experience across multiple channels.  

Allow your customers to sync up their accounts between devices for easy access and to ensure that there's continuity in the content they see no matter where they're viewing your product from.  

Customers are expecting you to meet them where they are throughout the onboarding process. Make sure you meet their expectations.

3. Sign-Up Experience Made Easy

Modern consumers are busy and incredibly distracted. They don’t have ten minutes to spend filling out information on your site so make sure to simplify your sign-up process. Otherwise, you’ll lose customers.  

Don't ask for too much information during sign-up. Instead, declutter your sign-up form and make the steps as easy as possible for potential customers.  

As your go-to SEO company in West Palm Beach, we suggest that you provide your customers with easier ways to access your products and services, such as sign-ups via multiple channels and new password recovery options.  

Doing small improvements like this matter. They make your customers’ lives easier which results in 20% higher customer satisfaction rates.  

Here are some tips on how to simplify your sign-up form:

• Include a clear call to action and make sure that your sign-up button stands out.  
• Get rid of extra fields. As much as possible, limit it to your customer's name, email address, and credit card details. Another great way to simplify sign-up is to provide them with social login options.  
• Don't ask for extra information, especially if the information feels like it could be too personal.
• Offer a trial period or money-back guarantee to make your process risk-free.  

• Put yourself in your customers' shoes and think about what they need from you.  

4. Customer Onboarding in The Metaverse

Looking for new ways how to engage your potential customers and show them the value of your offerings?  

Onboarding in the Metaverse is key! The possibilities for training customers during onboarding and supporting them are endless with new digital realities and universes.

For example, you can provide real-time support for users directly inside your AR or VR experience.  

You can also use AR and VR to immerse your new customers in real-life scenarios and show them the value of your products.  

5. Biometrics System for faster and Frictionless Customer Onboarding

Biometrics can help guarantee an efficient customer onboarding process to your customers.  

When you make it easier for your customers to sign up or log in, they’re more likely to use your products. Plus, it helps keep your customers’ information safe and secure.

Here are the different types of biometrics you should consider using:

• Facial recognition
• Fingerprints

• Voice recognition
• Finger geometry  
• Digital signatures

6. More Efficient Customer Onboarding through AI

90% of customers feel that companies could do better when it comes to onboarding.  

Aside from biometrics, simplifying the sign-up process, and providing omnichannel onboarding expertise, leveraging AI is also a great way to improve your onboarding.  

AI solutions make your customers’ lives easier because they improve the accessibility and ease of use of your products and services.  

There are many ways you can use AI to improve your onboarding. Here are a few examples according to the leading SEO company in West Palm Beach:

• Use AI to analyze customer data automatically and predict what kinds of users convert the most.  
• Send automated emails that welcome new customers and help them take the next steps.  

• Leverage chatbots to provide prompt answers to queries, help qualify leads, and provide support to new customers.

Looking for an SEO Company in West Palm Beach?

The onboarding process is one of the most critical stages of the customer lifecycle.  

Make sure you engage your customers and give them a reason to keep using your products long-term with a smooth and efficient onboarding process!

Digital Resource is the leading SEO company in West Palm Beach. Our digital marketing experts will work with you to create a custom onboarding strategy that will help your customers see the value of your offerings and demonstrate the value of your products.  

Contact us today for a free consultation!  

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