5 Ways to Boost the SEO of Your HVAC Business

A solid organic presence on Google can be a valuable source of leads for HVAC providers. However, simply implementing the basics of HVAC SEO, such as using keywords in your content, is no longer enough to put you ahead of the competition. 

Because the market is so competitive – and every other HVAC business is optimizing their websites for SEO – you need to find a way to outperform your competitors. 

In this article, we will discuss the five common aspects of a website where most HVAC businesses fail to properly optimize for HVAC SEO. Once you know which areas of your website you need to improve, you have a better chance of ranking high, driving more traffic, and getting more leads. 

How to Boost the SEO of Your HVAC Business?

1. Create a Mobile-Friendly Website

Having a mobile-friendly site should be your number one priority. That's because more people access the web through mobile compared to desktop users.  

If your website doesn't function well on mobile, web visitors will bounce right away and check out your competitors. Now, Google considers mobile-friendliness an essential ranking factor. 

Your bounce rate can also affect your ranking on Google search results-the higher your bounce rate is, the lower you'll rank. 

If you want to rank high for relevant searches, make sure to optimize your website for mobile. 

To optimize your website for mobile, we suggest you do the following:

• Replace PDF brochures (which are difficult to read on mobile devices) with HTML web pages
• Keep inquiry forms basic, and make the fields large enough for mobile phone entry
• Place a phone icon with click-to-call capabilities at the top of the page so that it is always visible no matter how far down the page the visitor scrolls
• Make use of white space and keep paragraphs as short as possible (2-3 lines ideally)
• Use a hamburger menu to keep your navigation as simple as possible

Investing in a professionally designed website is a smart move. It will not only drive more traffic to your website and generate more leads, but it can also improve your ranking in Google search results.   

2. Prioritize Your Local HVAC SEO

Local SEO focuses on optimizing your website to boost its visibility for local search. 

While there are many local SEO best practices out there, the following are the most critical actions you should master:

• Make sure your business name, phone number, and physical address are consistent (this is referred to as "NAP" data)
• Get more positive reviews on Yelp, the Better Business Bureau, and other high-profile, credible review sites, including Google My Business and other social media platforms
• Obtain citations for your company on local business websites, as well as on local and regional news websites
• Create a Google My Business page for each of your physical locations and maintain it

3. Dedicate a Webpage for Your Main Keywords

Making the home page do all of the work is a common SEO mistake we see. Rather than attempting to optimize your home page for 10 or 20 target keywords, you'll achieve far better results by creating different pages dedicated to your target keywords.

The following are examples of specific keyword and keyword phrase structures:

• [YOUR CITY] residential HVAC services
• [YOUR CITY] commercial HVAC services
• [YOUR CITY] air conditioning installation services
• [YOUR CITY] heating installation services
• [YOUR CITY] emergency HVAC services
• [YOUR CITY] air purification services
• [YOUR CITY] furnace installation and maintenance

Doing keyword research is necessary to identify the keywords that will generate the best prospects and help you rank better. Keyword volume, competitiveness, and relevance are all critical factors to consider. 

However, once you've determined which keywords to utilize, it's critical to have a separate web page for each phrase to demonstrate to Google that your site is highly relevant to related inquiries.

4. Speed-Up Your Page Loading

Page loading speed is another critical Google ranking factor that many business websites fail to recognize.  

Users today don't have the patience to wait for your website to load. If it takes longer than three seconds to see the content of your page, expect users to bounce and move to a competitor's site. 

Various reasons can slow your page down, such as messy code, network congestion, large files, etc. It's crucial to figure out what's causing your website to slow down so you can fix them and get your site to speed up. 

Consider having a technical audit performed on your website if you haven't done one in a while. This will help uncover loading speed and other SEO-critical technical issues. Many of these issues are pretty simple to resolve but can significantly influence your SEO performance.

5. Make Your Website a Conversion Powerhouse

A fantastic SEO campaign may attract hundreds or thousands of visitors to your site, but what good is it if they never make an appointment or call for information?

To increase the conversion rate of your website:

• Have material that is professionally produced, error-free, informative, and convincing
• Have eye-catching, customized photos that highlight your expertise and service quality
• Include credibility features such as years in business, BBB certification, and client reviews on your website
• Make compelling offerings and take advantage of seasonal promotions such as furnace inspections in the fall and spring
• Emphasize your warranties, guarantees, and track record (to combat skepticism)

The benefit of developing a robust website that converts will get you more leads and generate more sales for your business. By following HVAC SEO best practices, your business will reap benefits that go beyond high rankings. 

Improve the HVAC SEO of Your Company Now

SEO can indeed feel complicated and overwhelming. And it might be something you don't want to get yourself involved in. But in today's digital world, SEO is necessary for any business that wants to succeed online. 

At Digital Resource, we understand that your HVAC business is your bread and butter, and you want to do everything in your power to help it succeed. We are confident in our ability to deliver fantastic SEO results by optimizing your website, using the right keywords, and building backlinks. 

You can rest easy knowing that you're working with a highly skilled and trustworthy team of digital marketing experts. Learn more about our digital marketing services at Digital Resource and contact us today for a free consultation!