To App or Not to App - Does Your Business Really Need Its Own Mobile App?

So, you’re wondering if your business needs a mobile app. It’s a question a lot of people are asking these days, and yes, including the clients here at our Boston SEO company.  

On one hand, having an app feels like a badge of honor, showing everyone that your brand is modern, innovative, and ready to meet customers where they are (on their phones, of course). On the other hand, building an app isn’t exactly cheap – and let’s be real, who wants to spend time and money on something that might just gather digital dust?

We’re in a world where apps are everywhere, from phones and smartwatches to fridges, even. And many are quick to assume you’re missing out if you don’t have one. But the truth is, not every business needs an app.

Here’s the thing: the decision to build an app isn’t just about keeping up with the latest trends. It’s about understanding your customers, your goals, and whether an app is the best way to connect the two.

So, let’s dig into this a little deeper. What makes an app worth it? Is it a must-have for your business, or could your time and resources be better spent elsewhere? Spoiler alert: there’s no one-size-fits-all answer.

1. Identifying the Need

First things first, ask yourself: is there something missing in how your customers interact with your business?  

Imagine a salon that lets customers book appointments, choose stylists, or even preview hairstyles through an app. That's adding real convenience! But if your business is already offering seamless interactions via your website, an app might just be doubling down on what you’ve already got. It's like having two remotes for the same TV – unnecessary, right?

Now, think about what unique features an app could bring. Could it make life easier for your customers in a way your website can't? If there’s a genuine gap, like an app-exclusive feature or service, then maybe it’s time to sketch out some ideas. But if you're just thinking of moving what's already online into an app, you might want to hold that thought.

2. Understanding Your Audience

Picture your typical customer. Are they glued to their phones, swiping through apps while waiting in line for coffee, or are they more likely to fire up a desktop when they need something from you?

If you're aiming at a crowd that loves digital convenience, an app can work wonders for your business. Younger, tech-savvy shoppers tend to love the quick access that apps provide.

But what if your audience isn’t really the tech type? If they prefer a friendly call or face-to-face service, downloading an app might just be another chore they don’t need. There's no point in building something that feels like homework to use.  

That said, make sure there’s a real appetite for the app; otherwise, you’ll end up investing in tech that doesn’t quite mesh with your customer’s reality.

3. Cost vs. Benefit

Here’s something our Boston SEO company can tell you about apps: they aren’t cheap. We’re talking about the whole shebang – design, build, update, fix bugs, and then update again. It’s a commitment.  

Before you jump in, think about what this app needs to do for your business. Will it bring in more sales? Streamline operations? Improve customer experience? See to it the numbers add up. The benefits should clearly outweigh the costs.

And don’t forget, that money could probably do a lot elsewhere. Maybe there’s a killer marketing campaign just waiting for a budget, or perhaps an upgrade to your storefront that could bring more foot traffic.  

When you think about spending big on an app, consider all the other things that cash could do. If the app sounds like a nice-to-have rather than a must-have, it might be worth exploring those other options first.

4. The Competition Factor

It’s easy to fall into the trap of thinking, “Everyone else has an app, so I need one too.” But the reality is, just because your competitors have an app doesn’t mean you should have your own as well.  

Take a closer look. Are those apps actually solving problems for their customers, or are they just shiny icons gathering dust on home screens?

Now, if you spot a gap – something your competitors aren’t doing with their apps – that’s your opening. Maybe their apps are clunky, or they don’t offer features customers clearly want. This is your chance to swoop in and deliver something better.  

At the end of the day, simply focus on what works. Jumping on the app bandwagon just because everybody’s doing it doesn’t always spell success. If your competitors’ apps are just taking up space on people’s phones, you might as well pour your energy into what you already do well. Beefing up your website or making your in-store service legendary could be the smarter move.

5. Long-Term Maintenance

Like it or not, an app isn’t a “set it and forget it” project. Once your app’s out there, you need to keep it updated, fix bugs, and adapt to changing tech standards.  

Can you handle the updates, bug fixes, and maybe even the occasional overhaul when phones update their operating systems? It’s like having a pet dog for the first time. Sure, it’s great to have one, but are you ready for the 5 AM walks?

Think about this: if your app hasn’t been updated in months (or years), it might actually hurt your brand. A clunky, outdated app can give off the vibe that you’re not keeping up. So, before you start building, make sure you’re ready for the upkeep.  

If that sounds like a headache, you’ll either need to hire someone to keep the app in top shape or outsource the work. If it feels like it might stretch you too thin, it’s worth rethinking the idea. An app that’s glitchy or neglected can do more harm than good, potentially sending customers running the other way.

So, What’s the Final Verdict?

Alright, let’s break it down one last time. Does your business really need its own app?  

Well, it all comes down to what your customers are craving. If they find themselves constantly tapping into apps and you have an idea that’ll genuinely make their lives easier, then developing an app might just be your next big move. But if you find that they’re happy with your website and current digital interactions, then there’s probably not a need to invest in an app.

The key is to be honest with yourself. Not every business needs an app, and that’s totally fine. Sometimes, focusing on what you’re already doing well is the best move.  

So, take a good look at your customers, your goals, and your resources before making the leap. The right choice is the one that works for you and your audience.

Why Stop at Apps? Dive Deeper into Digital Marketing!

Still wondering if your business really needs an app? Well, you don’t have to figure it out alone.

At Digital Resource, we help businesses like yours make smart decisions that work. Whether it’s web design, Boston SEO, content marketing, social media, or PPC ads, we’ve got the tools to boost your online game.

Let’s focus on what actually drives results - whether it’s an app or leveling up your website. Ready to make your next move? Get in touch with us, and let’s make it happen!