Pin the Smile: Easy Pinterest Strategies for Dentists

When you think about promoting your dental practice, Pinterest probably isn’t the first thing that comes to mind, right? We don’t blame you. As an agency that specializes in social media marketing for dentists, we’ve noticed that most of our clients focus on bigger platforms like Instagram or Facebook.

But what if we told you that Pinterest is actually a total hidden gem for getting your name out there? It’s where people go when they’re searching for solutions, ideas, and a little inspiration – and yes, dental care fits right in.

Picture this: people scrolling through their feeds, looking for teeth-whitening tips, smile transformations, or even ideas for kids’ dental care. Your practice could be the go-to source for all of that!  

And the best part is, Pinterest users aren’t just casually browsing; they’re actively searching for solutions. That’s a huge win for dentists like you who want to connect with potential patients in a way that feels helpful, not salesy.

If you’re not already on Pinterest, you’re missing out on a seriously underrated way to build trust, showcase your expertise, and get people excited about booking their next appointment with you. Don’t worry – it’s easier than you think, and we’re going to show you exactly how to get started.

Focus on Eye-Catching Visuals

Pinterest is all about the visuals, which makes perfect sense that you’d want to go for scroll-stopping pins. Think bold, bright, and professional.  

For instance, before-and-after photos of a whitening transformation can quickly grab the attention of those looking for a dentist. Add a little text overlay like “Whiter Smile in 1 Hour” and maybe even your logo for credibility. Tools like Canva make it ridiculously easy to create polished pins that look like a pro designed them.

Keep in mind that Pinterest users are saving ideas for later. So, be sure that your content is worth coming back to. A great pin should be pretty and helpful at the same time. Whether it’s a tip, a tutorial, or a transformation, make it something they can’t help but save to their “Must-Try” board.

Get Found with Smarter Keywords  

Pinterest works a lot like a search engine, if you’re not aware. That’s why it’s crucial to use the right keywords – keywords that attract users searching for dental services.  

Phrases like “tips for a brighter smile,” “Invisalign for adults,” or “family dentist near me” can help your pins show up in more searches. Add these gems to your pin descriptions, titles, and even the alt text for your images.

Don’t forget to use hashtags! While they’re not the main focus on Pinterest, hashtags like #HealthyTeeth or #SmileMakeover can give your pins a little extra boost. Think of it like sprinkling breadcrumbs for potential patients to follow straight to your practice.

Pin Consistently

As with any social platform, consistency is key. if you’re only pinning once a month, you’re not giving Pinterest much to work with.  

Aim for a steady flow. Just a few pins a week can keep you top of mind. You don’t have to create everything from scratch. Mix your original content with re-pins of cool infographics or articles about dental care. An infographic on “Simple Practices for Healthier Teeth,” for example, can keep your audience engaged.  

If that sounds like too much work, let a scheduler like Tailwind do the heavy lifting. Load up your content once a month, hit schedule, and watch as your Pinterest game basically runs itself. This keeps your profile active without needing daily effort, so you can focus on what matters most: your patients.

Remember, staying consistent with your pins is what makes social media marketing for dentists actually work. It’s how you stay on people’s radar.

Make Your Boards a Dental Wonderland

Pinterest boards are like mini galleries where you can show off your expertise.  

Create boards that speak directly to your patients, like “Kids’ Dental Tips,” “Dream Smile Transformations,” or “Braces Goals.” These can help people find exactly what they’re looking for, and they make your profile look super organized.

Each board is a chance to tell a story. Add playful or informative descriptions, like “Say goodbye to cavities with these simple tips” or “Ready to love your smile? Start here!” Pair educational pins with inspiring ones, and you’ll keep your audience coming back for more. Fun and helpful always win on Pinterest.

Drive Action with Every Pin

Every pin you post is a doorway to your website, so don’t let it lead to a dead end!  

Link each pin to something valuable, like a blog post, a booking page, or even a quick “5 Tips for Whiter Teeth” guide. The goal is to make it incredibly easy for people to take that next step, whether it’s learning more or booking an appointment.

And here’s a pro tip: make sure the page you’re linking to matches the pin. If your pin promises “Secrets to a Perfect Smile,” don’t send them to a generic homepage. Keep it relevant, and you’ll keep them engaged.

Turn Your Blog Posts into Pins

Have a blog about the best foods for healthy teeth or tips for easing dental anxiety? Turn it into a pin!  

Grab the key takeaways, create an eye-catching graphic, and link it back to your website. And just like that, you got yourself an instant traffic driver! It’s like giving your content a second life on a platform that loves useful info. Here's a good example from Sabka Dentist:

Since Pinterest users are already looking for actionable tips and advice, pinning your blog content means putting your expertise right in front of them. Plus, every click sends them straight to your website, where they can learn more (and maybe even book an appointment).

Share Patient Success Stories

Everyone loves a great before-and-after, especially when it’s a smile makeover. And guess what? Pinterest is the perfect platform to show them off!

Share transformations like teeth whitening, Invisalign, or implants with a simple caption like, “From shy to shining – check out Emma’s new smile!” Pair it with clear, high-quality images to really make an impact.

These pins do more than just look pretty. They build trust and show potential patients what’s possible when they choose your practice. Bonus points if you include a link to your testimonials page or a free consultation form.

Keep an Eye on Analytics

Pinterest isn’t a “set it and forget it” platform.  

Once you’ve been pinning for a bit, dive into Pinterest Analytics to see what’s working and what’s not. Are people loving your smile makeover pins? Post more of those. Getting zero clicks on a board about root canals? Maybe it’s time to pivot.

By checking in regularly, you can fine-tune your strategy to focus on the content that actually drives traffic and leads. It’s like having a cheat sheet for better results!

Let’s Pin Your Success Together

From sharing eye-catching visuals to posting inspiring patient stories, Pinterest is the perfect platform to connect with potential patients and showcase what you do best. And the best part? It’s not hard to get started – you just need the right strategy.

Need a little help bringing your Pinterest strategy to life? This is where Digital Resource steps in. Whether it’s crafting scroll-stopping pins or managing your entire social media presence, we’ve got you covered. With our expertise in social media marketing for dentists, you can count on us to take your practice to the next level!

Ready to get started? Reach out now!