Why Garage Door Companies Need SEO

Are you wondering why your website isn’t generating much traffic?

It’s probably because your site isn’t ranking high enough on the first page of the search results. In some cases, you may not even be ranking at all!

Nowadays, everything starts with a search. If people want to have their garage doors repaired or install a new one, the first thing they’re going to do is go to Google.  

This is why SEO for garage door companies is important!

SEO ensures that your website ranks high in the search results, increasing your brand awareness and urging potential customers to choose you over your competitors.  

In this article, we will discuss the top four reasons why your garage door company needs SEO.

What is SEO for Garage Door Companies?

SEO is the process of increasing your site’s ranking in the search results by using garage door-related keywords and phrases.  

Keywords are what your potential customers use to find your garage door products and services online. This is why keyword research and selection is a crucial parts of SEO.  

By incorporating the right keywords into your site and its content, you can rank on the first page of results. This is crucial because no one scrolls past the first page of Google search results and the top 3 results get 54.4% of all clicks. The #1 organic results are also 10x more likely to get clicked compared to a website in the #10 spot.  

This proves that it’s not enough to rank on the first page of the search engine results pages (SERPs), you need to at least rank in one of the top 3 positions. Otherwise, you’re going to miss out on a lot of leads.  

Top 4 Reasons Why Your Garage Door Company Needs SEO

1. SEO is The Primary Source of Website Traffic

Did you know that 53.3% of all website traffic comes from organic search? SEO also drives 1,000% more traffic than organic social media.  

What does this mean? It means that being highly visible on Google and other search engines will help you generate the traffic you need to get more leads for your business!

Without a solid SEO strategy for garage door companies, it’s going to be difficult to reach your intended audience and present your offerings as a possible option or solution to their garage door needs.  

Here are some of the ways you can increase the number of traffic your website generates through SEO:

• Create content for humans and optimize for SEO. Never create videos, blogs, infographics, and other forms of content for the sole purpose of ranking. You should aim to publish content that will help your target customers solve their problems or educate them about garage doors.  

• Determine long-tail keywords to use in your content. Long-tail keywords tend to get less traffic compared to more generic keywords, but they generate visitors who are more likely to become your customers. That’s because people who have more specific queries tend to be closer to a point of purchase.  

• Improve your user experience (UX). Users value easy navigation and a good website experience. Make sure you optimize your website speed and navigation.  

• Build a solid internal and external link-building strategy. You want to make it easy for both users and bots to discover your pages and establish their relevance for a given query.  

• Format your content for Featured Snippets to get your garage door company out there and increase your brand awareness.  

2. SEO Establishes Credibility and Builds Reputation

The higher your website ranks on Google, the more users will see you as a trusted and credible source of information. As a result, users are more likely to click on the top results.  

Plus, people also want answers right away. So, whether it’s simply out of convenience or because a higher search position is an indication of a site’s trustworthiness, ranking high is the key to generating more clicks!

This is why many businesses are fighting to rank at the top of the SERPs.

Building trust among your target customers doesn’t happen overnight. It is earned and built over time. Here are some tips on how to use SEO to build trust and credibility.

• Optimize your “About” page. Your about page plays an important role in helping potential customers feel confident about your garage door company. Use this space to share your story, message, and values. You also want to include other crucial information, like links to publications and media where you or your company has been featured.  

• Aim to keep your page of high quality by optimizing for Google’s EAT algorithm. EAT stands for expertise, authoritativeness, and trustworthiness. This means providing your visitors with content that demonstrates your expertise and satisfies their search intent.  

• Highlight positive reviews and ratings to boost trust and credibility. Aside from the fact that the more positive reviews you have, the higher your ranking, reviews also boost your conversions. They’re an effective way to build trust and confidence in your business based on what other real-life customers have experienced with you.  

• Aim to earn backlinks from credible websites to pass authority to your pages. This can be done in a few ways, like getting involved in your local community and participating in events that the media in your area will likely cover, and sending out press kits to local journalists or bloggers.  

3. Local SEO for Garage Door Companies Attract Local Customers

If you’re targeting customers within your area and in the neighboring cities, local SEO for garage door companies is the key to putting your brand in front of your local crowd!

Local SEO is focused on making your website highly visible for near-me searches, so people can find you quickly and easily. This is important because users who conduct local searches have a high purchase intent. 28% of all searches with local intent results in a purchase. 78% of local searches on mobile also result in an offline purchase.  

To effectively promote your garage door company on a local level, here are some tips to keep in mind:

• Localize your keywords. Add your location and street, or if you live in a tourist spot, include that too! For example, instead of just using "garage door company", you can add your location " garage door company in Miami Beach."
• Localize your content. Create content specifically for the audience in your local area. You can write about events that took place in your city or town. You can also create garage door maintenance and hacks that are specific to the weather your area experiences.  
• Build a relationship with your local papers, bloggers, and influencers to earn backlinks and boost your authority.  

• Claim your business on Google My Business and enlist your company on other relevant online business directories.  
• Monitor and respond to reviews from your local customers. It's a great way to make them feel heard and important. This also boosts customer loyalty and your rankings in the SERPs.  

4. SEO is a Cost-Effective Strategy

Compared to other marketing strategies, SEO is relatively inexpensive. How?

It allows you to target users who are actively looking for your garage door products and services online. This increases your chances of attracting leads who will likely turn into customers.  

Plus, SEO is a long-term strategy. By optimizing for SEO for garage door companies, you can expect that your articles, videos, infographics, and other types of content will continue generating traffic to your site in the years to come!

Take Your Company to The Next Level with SEO for Garage Door Companies!

Are you looking for ways how to boost your website traffic and generate a steady stream of new leads each month? SEO for garage door companies is key!  

At Digital Resource, our digital marketing specialists and SEO experts will work together to create a custom SEO plan that will put your business ahead of your competitors and increase traffic to your site.  

Contact us today to get started!  

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