Google Assistant vs. Apple Siri: Who's the Better Personal Assistant for Your Brand?

Here’s one thing our franchise marketing agency has noticed about voice assistants: they’ve totally changed the game. People use them to do everything, from checking the weather and finding the best coffee shop nearby, to even controlling the lights without having to life a finger.  

And for businesses like you, they’ve made it easier than ever to connect with customers in the moment they need you – whether it’s finding your store, asking about your products, or making appointments.

Now, if you’re thinking about bringing one of these assistants into your business strategy, the big question is: Google Assistant or Siri? They’re both hugely popular, but they’re not identical twins. One might be a perfect fit for your brand, while the other might not click the same way with your audience. So, how do you figure it out?

Don’t worry, we’ve got you covered. We’ll break down what each assistant brings to the table, how they can help your brand shine, and most importantly, help you decide which one is the better fit for your business goals.  

Ready? Let’s dive in and settle the score!

First, Let’s Focus on Google Assistant

If you’ve ever found yourself amazed by how quickly Google delivers answers to your most random questions, you won’t be surprised that their voice assistant is just as sharp. Google Assistant is like that super-knowledgeable friend who always knows the answer (and has the receipts to prove it!).

Why Businesses Love Google Assistant

It’s a Search Wizard

Google Assistant is powered by Google Search, which means it’s ridiculously good at finding accurate, detailed answers. That’s huge for businesses. If customers are asking about your hours, services, or even niche questions about your industry, Google Assistant is more likely to deliver solid information.

It Plays Well with Others

Got customers using Android phones, Google Home devices, or even smart TVs? Google Assistant is everywhere. It works on a wide range of devices, so your brand can reach customers no matter how they interact with technology.

Custom Experiences

Google lets businesses create "Actions" – custom voice commands tailored to your brand. Think voice-activated shopping, guided tutorials, or even quick customer support. If you have a creative team, the possibilities are endless.

It Speaks Their Language

Google Assistant supports a ton of languages and can even switch between them mid-conversation, making it an ideal choice for businesses with an international audience.

The Downsides

Despite these incredible features, our franchise marketing agency will tell you that Google Assistant isn’t without its flaws.  

For one, customization might require some tech skills. If you don’t have a developer handy, creating those cool, branded experiences could feel a little out of reach. Also, while it’s available on Apple devices through an app, it’s not as seamless in the Apple ecosystem as Siri is.

What About Apple Siri?

Now, let’s talk about Siri.  

Siri’s been around for over a decade, and it’s pretty much the OG of voice assistants. If your customers are big Apple fans, they’re probably already using Siri on their iPhones, iPads, Apple Watches, and Macs. That built-in presence is a huge advantage.

Why Businesses Love Siri

Deep Apple Integration

Siri is baked into the Apple experience. If your audience is loyal to Apple products, Siri gives them a smooth, familiar way to interact with your brand.

Commitment to Privacy

In a world where privacy matters more than ever, Siri’s no-compromise approach to protecting user data can help your brand stand out as reliable and trustworthy.

Simplicity

Siri’s intuitive design makes it incredibly easy to use, which is perfect for customers who prefer straightforward, no-fuss solutions when engaging with your brand.

The Downsides

Compared to Google Assistant, Siri can feel... a little less smart. Sure, it’s great for basic tasks, but when it comes to answering complex questions or delivering detailed search results, it doesn’t always hit the mark.

Additionally, Siri’s third-party integrations are limited. If you’re looking for super-customized interactions, you might find yourself wishing for more flexibility.

Who’s Got the Bigger Reach?

If your goal is to reach the most customers possible, this is where things get interesting.

Google Assistant is available on over a billion devices worldwide, thanks to its connection to Android (the world’s most popular mobile operating system). Plus, it works on smart speakers, TVs, and even iPhones through an app.

On the other hand, Apple Siri is locked into Apple devices. While Apple users are loyal and engaged, its ecosystem is smaller than Google’s, which means fewer opportunities to connect with customers who don’t use Apple products.

So, if your audience is a mix of Apple and Android users – or if you’re targeting a global market – Google Assistant might give you a broader reach. But if you know your customers are hardcore Apple fans, Siri could be just fine.

Customization: Who Lets Your Brand Shine?

Customization is where your brand’s personality can really come through. It’s all about creating unique experiences that make customers feel connected to your business.

Google Assistant gives you lots of tools to make this happen. With Actions on Google, you can create voice-driven interactions like placing orders, booking appointments, or even answering FAQs in a way that feels tailored to your brand. It’s flexible and powerful – perfect if you want to stand out.

As for Siri, it offers more limited customization options. While Apple is starting to open up Siri to third-party developers, it’s still not as robust as Google Assistant when it comes to building branded voice experiences.

Which One Is Right for Your Brand?

At the end of the day, our franchise marketing agency can say that the best voice assistant for your business depends on who you’re trying to reach and what kind of experience you want to deliver.

If your audience is global, tech-savvy, or split between Android and Apple devices, Google Assistant is a strong choice. Its ability to handle complex requests, wide reach, and advanced customization options make it a powerful tool for businesses looking to innovate.

If your audience is loyal to Apple, values privacy, or prefers simplicity, Siri might be the better fit. It’s easy to use and fits seamlessly into the Apple ecosystem, which can help create a more cohesive experience for your customers.

Ready to Elevate Your Brand? Let’s Chat!

Whether you go with Google Assistant’s smarts and reach or Siri’s seamless Apple integration and privacy focus, the choice depends on what works best for your brand and your audience. Both can make a big impact when used the right way.

Still couldn’t decide? Don’t worry, you don’t have to figure this out alone. Digital Resource, a top franchise marketing agency, is here to help you make the right call and take your brand’s digital presence to the next level.  

Let’s talk and build something amazing for your brand. Ready to get started? Get in touch now!