6 Ways to Improve Your Web Experience to Drive Engagement

Now that browsing online is the post-pandemic version of window shopping and clicking into a website is today’s version of checking out a store, it’s becoming increasingly important to make your site as engaging and as “life-like” as possible.  

You want to provide users the same experience (or maybe even better) as they would if they walked into an actual store. You want them to feel welcomed on your site, receive assistance whenever they have questions or concerns regarding a specific product, and experience excellent support service.  

According to Invision, 88% of users are less likely to return to a site after a bad encounter.  

This shows that you can no longer ignore website engagement, especially in today’s digital ecosystem where positive customer experience is the ultimate deciding factor in terms of customer acquisition and brand loyalty.  

Having a user-centered web design in West Palm Beach is the key to increasing website engagement. But, along with that, there are plenty of other elements you need to integrate to achieve optimal site conversion.  

In this article, we will share with you the six different ways you can do to improve your website experience to drive engagement. Before we dive into that, however, let us first discuss what website engagement is.

What Is Website Engagement?

Website engagement is characterized as how well a brand can attract and retain the mindshare of users. It’s a process that involves analyzing whether users are finding any value in your site and are taking actions, such as downloading, subscribing, sharing, buying products, and more.  

It has everything to do with effectively engaging a user’s time through relevant experiences at multiple touchpoints. The more engaged users are to your website, the more likely they are to become loyal.  

What Are the 6 Ways You Can Improve Your Website Experience to Drive Engagement?

Users tend to spend more time on your website when it’s engaging. And, the longer they’ll stay on your site, the higher the chance for them to convert. So, how exactly can you improve your site’s user experience to drive engagement? Let’s find out!

1. Offer Live Chat to Engage Users in Real-Time

Imagine going to an actual store to buy perfume for your partner. Since you don’t really know much about perfumes, you ask for assistance from the sales representative to learn which items are their bestsellers or what they could recommend.  

Unfortunately, all of them are busy, which means you’ll have to wait until one of them is available. But who knows how long will that take?  

Obviously, like what most customers will do, you leave and go to another store that can cater to your needs better and faster.  

Waiting a long time to get answers can be frustrating, and a long response time is one of the main reasons for bad customer experience. A research by Ifbyphone® found that 59% of customers are more likely to buy from businesses that answer their queries in less than a minute.  

Adding live chat to your web design in West Palm Beach to provide real-time assistance can be a game-changer for your business. It will not only improve your customer satisfaction rates, but also boost your sales.

Here’s how live chat boosts user experience and  drive engagement:

• You can set up customized welcome messages that will automatically greet users the moment they land on your page.

• You can use live chat analytics to gather valuable insights about a user’s journey and previous touchpoints.
• You can use live chat to cater to multiple visitors at a time, reducing queue time.  

2. Use Chatbots to Automate Your Website Engagements

If you’re wondering whether there’s a difference between live chat and chatbots, the answer is yes. However, both of them work together to provide a high-quality customer support experience to your web visitors.  

Live chat is a digital communication channel that allows businesses or actual humans to engage and interact with users in real-time through messaging. Chatbots, on the other hand, are powered by AI that aims to elevate the support experience by automating answers to queries.  

Chatbots provide real-time assistance 24/7, so they’re perfect for catering users that go to your website after hours or during peak hours when your support team is no longer available.  

Here are some of the reasons why chatbots are a must-have in your web design West Palm Beach:

• Chatbots provide immediate responses to queries which in turn, deliver a better customer experience.
• Chatbots provide personalized support to each of your site visitors by examining their previous interactions with your website.
• Chatbots can cater to a high volume of chats at a time without any need for additional resources.  

• Chatbots can provide immediate answers to all the basic frequently asked questions a user might have.  

3. Feature Your Social Proof to Drive Engagement

One of the first things a user usually does the moment they land on a page is to look for trust signals. So, what better way to establish your credibility and build trust among users than to feature your social proof?

According to Nielsen’s latest report on global trust in advertising, 70% of users trust other people’s reviews and recommendations posted online.  

Social proof can be in the form of real-time statistics, reviews, testimonials, and star ratings, which you can use to build buyer confidence and validate a user’s decision to do business with you. The more a user thinks you’re legit, the more they’ll likely stay on your site and actually consider buying from you.  

Use social proof to your advantage by making sure it’s the first thing people see the moment they land on your site.  

4. Run Contests and Giveaways

We all know that everybody loves free gifts and winning contests for a prize, which is why you should use this tactic to drive continuous traffic to your site and attract leads.

A well-planned and executed contest or giveaway will not only boost your web traffic, but can also increase your brand awareness, generate valuable customer data, and increase your following on social media.

Here are some tips on how to run a successful contest that can boost your website engagement tactics:

• Before running a contest or a giveaway, make sure to set a goal first. It could be to drive traffic to your site, boost social engagements, and so on.  
• Figure out the best time to run a contest and on which social platform. Is it during Christmas or Valentine’s Day? And, should you run the contest on Instagram or Facebook?
• Plan the announcement and promotion of your contest or giveaway. Prepare content, relevant images, and ad copy.  
• Promote your contest or giveaway regularly to drive traction.  

5. Segment Your Visitors to Provide More Relevant and Meaningful Experiences

One of the best ways you can elevate your customer experience is to segment your web visitors for more targeted communication.  

By focusing on a specific group of customers based on shared traits, behaviors, and demographics, you can come up with more compelling content, product offerings, ad copies, and many more.  

How exactly can you drive better website engagement with the help of segmentation?

• Segmentation allows you to personalize your website’s homepage. Based on a user’s previous interaction with your website or their search history and with the help of AI, you can set your website to feature the products or services they’re interested in and maybe even personalize a discount or a limited-time offer for those products.  
• Use a product recommendation algorithm to show users relevant products they might also be interested in. This will help make the process of going through an entire product list easier. Plus, you can use this to increase a user’s spending on your site.  

• Segmentation allows you to predict each group's needs and wants. It also gives you an insight into what piques their interests and what can trigger them to take action. You can do this to further personalize your calls to action, ad copy, and create compelling content.  

6. Use Social Media Buttons to Encourage Engagement

There’s no better way to encourage users to share your content on social media or to somebody they personally know than by adding social media share buttons on your site.

Social media buttons make it incredibly convenient to share and spread your content to other potential customers. Aside from this, below are the other benefits of having social media buttons:

• Increases brand exposure  

• Improves brand reach  
• Boosts SEO
• Increases customer experience
• Drives engagement

Looking for the Best Web Design in West Palm Beach?

Having a user-centered web design in West Palm Beach is the first step towards improving your website experience and driving engagement. Use the six tips we’ve shared above to provide the ultimate user experience in your website and boost engagement!

At Digital Resource, our award-winning web design West Palm Beach team can create a unique website for your business that will not only drive engagements but also help you achieve actual business goals.  

Contact us today for a free consultation!

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