Raise Your Chances of Winning More Clients with SEO

No matter what kind of business you run, you've probably wondered, "How can I get more clients for my business?"

Popular methods like social media and email are frequently used. However, have you ever thought that search engine optimization (SEO) might be an effective strategy for expanding your client base?

Search engines will almost certainly be the first place our future clients and customers will go to look for solutions to their problems.

So, how do we ensure that our company appears as a solution on Google?

Here are six strategies for gaining more clients from our Miami SEO experts:

1. Use the Right Keywords

Keywords serve as the "magnet" that brings you into contact with actual people who are looking for the product or service you provide. Because of this, you should incorporate keywords into every piece of content that you create for the internet.

There are two different kinds of keywords: short-tail and long-tail.

When it comes to developing content that you want to rank for, long-tail keywords are very important.

RELATED: Using the Long-Tail Approach to Keywords

In a nutshell, the more content you produce that uses relevant keywords, the greater the likelihood that someone will locate you on the internet. 

Increasing the number of visitors to your website is a prerequisite to acquiring additional customers.

2. Create Compelling Content

Keywords drive content creation. It is essential to not simply select currently popular keywords in your industry, but to produce content your audience is hungry for.

Find out what kind of information your audience wants. The most important thing you can do here is to know who you're writing for.

Our Miami SEO experts believe that you should ask your audience what they want to hear from you instead of making assumptions about what they want to hear.

To do this, you can start by conducting a survey with the people who follow you on social media, current or former customers, and anyone else who might fit the profile of the target audience you're looking for.

When you have more information about the content you want to create, you can then begin looking for the appropriate keywords to use in it.

3. Claim Your Google My Business Account

Attention all neighborhood businesses! It's essential that you include Google My Business among the tools at your disposal.

When it comes to attracting more local customers, this tool is undoubtedly one of our favorites among the plethora of useful tools that Google offers.

RELATED: How to Add or Claim Your Business Profile on Google

Important information about your company can be displayed in your GMB account. Among these are:

• Your website
• Social media handles
• Contact information
• Hours of operation
• Frequently asked questions
• Customer reviews and testimonials

This profile, like your website, is another venue where you can incorporate keywords to improve your chances of ranking highly in local search results.

4. Leverage Customer Reviews

Reviews and testimonials left by satisfied clients are the most persuasive form of evidence that a company can collect in support of its claims.

Did you know that 78% of customers trust online reviews just as much as recommendations from friends and family? Or that 15% of users have no faith in businesses that don't have reviews? And are you aware that Google's ranking algorithm includes a trust factor?

You can show Google that your company is active by maintaining a steady flow of reviews and responding to those reviews. This will boost your ranking in Google's search results. If Google knows that you are actively maintaining your website, the search engine will crawl it more frequently.

RELATED: Turn Negative Reviews Into Positive PR for Your Business

As a result, reviews have the potential to be a very effective tool for local search engine optimization to acquire more customers. Since you are geographically closer to the person doing the searching, Google may give you a higher ranking than one of your larger competitors.

5. Implement On-Page SEO

When you talk about search engine optimization for individual website pages, you're referring to something called "on-page SEO." If you aren't sure where to begin, here's a definitive guide to on-page SEO.

Why is it so important to do this when attracting more customers?

The short answer is that these indicators inform Google about the nature of the content on your website.

Google won't know when to recommend your company over another if it doesn't know what products or services you sell because it won't know what you offer.

Therefore, if you want to outrank your competition, you must ensure that your on-page search engine optimization is stellar.

6. Employ Google Analytics

If you want to increase your customers, you need to begin with the insights. As was just discussed, compelling content on your website is the first step in attracting visitors.

Using Google Analytics to determine which of your website's pages are getting the most pageviews can be a source of creativity for future posts. It can also drive more visitors to your site. When there are more people in the area, there are also more opportunities to make sales.

RELATED: The Ultimate Guide To Google Analytics

In addition to monitoring page performance, acquisition is another important metric to keep an eye on. Where do the majority of your customers or clients come from, and in what marketing strategies should you continue to put most of your effort?

Your foundation for expanding your business and clientele should be a solid understanding of these insights and analytics.

It's Time to Use SEO to Win More Clients

It's possible that you were completely unaware that some of these strategies even qualified as SEO strategies until now. You may know that you need to monitor customer reviews, but you may not know the importance these reviews have for search engines like Google.

The same logic applies to content marketing.

You were probably aware that you needed a blog, but it's possible that you were unaware of how effective it can be in attracting visitors by using carefully chosen keywords.

Reorienting your thought process to revolve around these SEO strategies will not only make your company more powerful but will also allow you to acquire additional customers if you are ready to expand your customer base.

Are you willing to take your search engine optimization efforts more seriously? Our SEO experts in Miami have the best recommendations for you.

Digital Resource will undoubtedly assist you throughout the process, whether you want to get your feet wet with an SEO crash course or dive headfirst into the ultimate beginner's guide to SEO for entrepreneurs.

Contact us today for a free consultation.