Building a Larger Customer Base with SEO for Flooring

One of the major reasons why SEO for flooring companies is so crucial to the success of your business is that most consumers these days will only buy after doing research online.  

That means if you want to generate more leads and grow your customer base, your site must rank at the top of the results pages.  

Having a strong online presence and optimizing for search engines are the keys to making sure that you get found first when potential customers are searching for flooring products and services online.  

Plus, SEO leads have a 14.6% close rate. You’re 7x more likely to close a deal when you use SEO for your flooring company than you are when using traditional marketing methods!

In this article, we will discuss how you can build a larger customer base and boost your sales with SEO for flooring.  

What is SEO for Flooring Companies?

SEO stands for search engine optimization. SEO for flooring companies is a set of practices designed to help your site rank higher on search engines and drive more traffic to your site.  

68% of online experiences also begin with a search online, and 53.3% of all web traffic comes from organic search.  

Since organic search is the most popular way for people to discover and access online content, a good SEO strategy for your flooring company is crucial for making sure you capture leads and generate customers for your business online.  

Why is SEO for Flooring Companies Important?

Did you know that SEO drives 1,000%+ more traffic compared to organic social media?  

Without a doubt, SEO matters in today’s digital world. To help you get a grasp of how important SEO is to every business that wants to survive and thrive in the years to come, we’ll discuss the benefits of SEO:

• Gives you more visibility online. By ranking at the top of search results, potential customers can see your site right away. This gives you more chances to drive traffic, leads, and customers to your site.  
• Helps your site stand out from your competitors online. With a solid SEO plan, you can put your business ahead of your competitors.  
• Allows you to generate a consistent stream of qualified traffic to your site daily. The more you can generate leads, the more opportunities you have to convert them into loyal customers and grow your client base.

5 SEO Tips for Building a Larger Customer Base

SEO impacts lead generation by increasing the number of prospects and customers your business captures.  

When your site ranks high in search engines, it’s easier for potential customers to recognize you, find you, and learn more about your business. This boosts your brand awareness and increases your reach.  

Here are some SEO tips you can use to grow your customer base and boost your sales:

1. Publish Search-Engine-Optimized Content  

One of the best ways to boost your visibility online is to build an active blog where you publish SEO-optimized articles.  

Through blogging, you can educate, entertain, and promote your flooring products and services.  

It’s also an effective way of showing your knowledge and expertise in your field, which helps build confidence in your business.  

An SEO-optimized blog contains keywords, backlinking, images, and more that help improve your rankings in search engine results pages.

Here are some best practices for optimizing your blog for SEO:

• Do keyword research to find the most valuable keywords in your industry. Then, incorporate your target keywords into your headline and throughout your blog content. Just remember to avoid keyword stuffing and keep it as natural as possible so it doesn’t impact the user experience negatively.  
• Publish content regularly because this helps your site get crawled and indexed more frequently. Search engines love fresh content so publishing high-quality content regularly will help your rank climb up.  
• Use subheadings to make your content scannable. This helps improve user experience and allows Google to easily understand what your blog is all about.  

• Link to other relevant content on your site to help users discover other related content easily. This also helps boost page views and spread link juice.  
• Format your content in ways that make it easy for readers to consume and digest the information you’re trying to communicate. The easier it is for people to read your blog, the more engaging it is for them.  

2. Improve Your Site Speed

Site speed is important for positive user experiences and boosting your SEO.  

How? Well, if your site doesn’t load within three seconds or less, users won’t hesitate to leave. If users leave your site right away after landing, it will increase your bounce rate and negatively impact your ranking.  

You want to keep users on your site longer to decrease your bounce rate and encourage them to explore your pages.  

When a site visitor stays on your site longer, it signals Google that your site has something valuable to offer. As a result, you’re more likely to appear at the top of search results pages.  

So, improving your site speed is very important to keep both search engine bots and users satisfied.  

Here are some tips on how to increase website speed:

• Optimize your site for mobile.  
• Use a reliable web hosting provider.  
• Optimize your images by adding descriptive alt attributes.  
• Eliminate the number of unnecessary HTTP requests.  
• Optimize image size.  

• Use CDN or a content delivery network to optimize the delivery of files like images, fonts, CSS, and JavaScript.  
• Minify CSS, JavaScript, and HTML files.  
• Fix broken links and get rid of spam comments.  

Use tools to check your website speed. Once you know how well or badly your site is performing, start working on improving your load times based on the recommendations.

3. Encourage and Manage Customer Reviews

Customer reviews directly impact your reputation, overall rankings, and sales.  

When you have a lot of positive reviews, potential customers are more likely to buy your flooring products and services.  

When you respond to complaints respectfully and act on them, you can win back unhappy customers. Plus, the more positive reviews you have, the more Google will consider your site trustworthy and authoritative.  

This is why it’s crucial to manage your reviews and use them to your advantage. Here are some tips on how to utilize reviews effectively:

• Ask your customers for reviews but make sure you make it as simple, easy, and as convenient for them as possible. Otherwise, they won’t budge.  
• Respond to every review you receive, whether it’s good or bad. By responding to every review, you’re showing consumers that you value their opinion, and you’re open to feedback.  
• Position your business in the best light to boost your reputation and improve your SEO. You can achieve this by making sure you publish high-quality content consistently, respond to customer queries promptly, and provide fast customer service.

4. Work to Acquire Links from Other Reputable Sites

Links help users to navigate between pages on the web easily. They also help search engine bots crawl between pages on your site and other sites on the internet.  

When a reputable site links out to you, it increases the chances of your page getting crawled. This helps pass on authority to that page, signaling to Google that you're worthy of a higher ranking.  

Link building is another great tactic for lead generation through SEO. Make sure you work on acquiring links from other reputable sites. Here are credible ways to build links:

• Do guest blogging on reputable and relevant websites.  
• Create and distribute infographics about relevant statistics and information.  
• Be active on social media by sharing status updates, images, posts, and blogs.  
• Find pages on blogs with broken links and suggest replacing them with a link to similar content on your site.  

• Grow your personal brand to motivate others to link to your site.  

5. Use Local SEO for Flooring Companies

Many people who buy flooring products and services look for companies that are near them because they tend to be cheaper and more convenient.  

Ensure you show up when potential customers conduct a local search by optimizing for local SEO. Local SEO focuses on helping you rank high in areas where your business specifically operates.  

Here are some best local SEO practices you need to follow:

• Enlist your business in online directories, especially on Google My Business. This boosts your visibility online and allows you to market yourself in front of people looking for your offerings.
• Optimize your content for local SEO by adding your location to your keywords and headlines.  

• Work on getting positive reviews from local customers to convince other potential customers in the area to choose you over your competitors.  

Take Your Flooring Company to the Next Level with SEO!

A good and sturdy floor is crucial to ensure a house stands the test of time, and the right design also plays a crucial role in making sure you’re happy and satisfied living in that house.  

SEO for flooring companies works the same way. When you have a solid SEO strategy, the rest of your marketing strategy becomes stronger.  

As a result, you get to experience better results and generate more customers for your business!

At Digital Resource, our SEO experts can craft a customized SEO plan that will help you achieve marketing and business goals. Contact us today for a free consultation!