Get Found First: Local SEO Tips Every Roofer Needs

So, you're in the roofing business and aiming to catch the eye of those homeowners in your area? You’re definitely not the only one. Countless others are doing all they can to win the hearts of the same people you’re targeting.

This is where local SEO for roofing companies comes to the rescue. What’s that, you ask? It’s basically responsible for boosting your site’s visibility so you’re the first name locals find when they need help.  

Imagine a storm just rolled through, and it left a trail of roofing woes in its wake. While people are scrambling to manage leaks and damage, they’re going to reach for their phones and look for the nearest roof savior. And guess what? With some savvy local SEO moves, that savior could be you.

Ready to find out how your roofing company can climb its way to the top of the search ladder? Let’s get started!

1. Claim Your Stake with Google My Business

If you have yet to set up your Google My Business (GMB) account, now’s the time to get on it. This free listing is what shows up when potential customers do a local search for roofing services.  

Make sure your business name, address, and phone number (NAP) are consistent, error-free, and up-to-date. Add a description that highlights the things that make your roofing business one of a kind, and categorize it correctly.

Don’t just stop at text; take advantage of visuals as well. Upload high-quality photos and videos of your recent roofing projects, your crew in action, and before-and-after shots. This makes your listing more engaging and gives potential customers a real taste of your craftsmanship. Plus, it provides a glimpse of the results they can expect.

Oh, and don’t forget to collect stellar reviews from past customers. The more positive reviews you flaunt, the more attractive and trustworthy your business looks not just to prospects, but search engines too. And you know what this means? Higher rankings!

2. Fine-Tune Your Website for Local Searches

Your website is your digital storefront. It’s where potential customers get their first real taste of what your business offers. That’s why it should be slick, professional, and most of all, optimized for local SEO for roofing companies.  

Use the right lingo, the kind that resonates with your local community. Weave in phrases like “roof repair near me” or “top roofing services in [your city]” throughout your site – from your homepage and about page, to your blog posts and service pages.

Also, with most local searches happening on mobile devices, a site that loads quickly and looks good on any device is a must. Nobody's booting up their desktop to find a roofer when there’s a leak overhead and a flood in the attic. They’re reaching for their phones.

You want your site to work smoothly on smartphones and tablets –fast loading times, simple navigation, and buttons big enough to tap without a hassle. See to it that it’s as ready to handle a storm as your crew is.

3. Craft Content That Hits Home

When it comes to local SEO for roofing companies, your blog and website are where you can truly shine. They’re the perfect spots to dish out advice that really matters to local homeowners.

What’s up with the weather lately and how should they prepare their roofs? Got any insider tips on quick fixes they can do themselves after a windy night? Share these gems in your posts. Each piece you publish keeps your site lively and hooks your local readers, so make them engaging, valuable, and relevant.

Also, don’t just write about roofing in general all the time. Zoom in on your city or town. For instance, if a big hail storm had just left everyone with pockmarked roofs, write about it. Mention local landmarks or neighborhoods when you talk about typical roofing troubles. This hometown flavor tells search engines that you’re the local go-to.

Keep things interesting by mixing your media. Throw in a video tour of a recent job, create an infographic on how to get roofs ready for different weather, or shoot quick tips on what to look for in a post-storm inspection. Not only do these formats spice up your feed, but they’re also perfect for sharing, which boosts your visibility and local search rankings.

4. Get Social with Your Roofing Expertise

Today, social media is no longer just for catching up on the latest dance craze or scrolling through endless memes. It has turned into a goldmine for local businesses, and yes, including those in the roofing game.  

Use platforms like Instagram, Facebook, and even LinkedIn to flaunt your best work. Got a roof transformation that turned a drab home fab? Post it! Before-and-after shots are social media gold. Add some customer shout-outs and glowing testimonials to the mix, and you've got yourself a winning feed.

When you keep your social media buzzing with local content, you’re giving Google a nudge saying, “Hey, look how relevant I am in my community!” Each post, share, and interaction doesn't just jazz up your social profile; it boosts your visibility in local search results too.

Don’t just post and ghost. Dive into local Facebook groups, chime in on neighborhood chats, and don’t shy away from commenting back when folks engage with your posts. Noticed a local event or a community issue popping up? Jump into the conversation with some pro tips.  

Say a storm just swept through – why not share some quick fixes or safety tips for checking roof damage? It’s a great way to show off your expertise and let everyone know you’re always there to support the community.

5. Ask for Local Backlinks

Want a real boost in your local SEO for roofing companies? Encourage backlinks from your fellow local business owners! By that, we mean get them to link back to your website.  

Swing by that popular hardware store or cozy up with real estate agents in your area. Maybe drop a guest post on a local home improvement blog or share your expert advice in exchange for a shoutout and a link back to your site. These backlinks tell search engines you’re a big deal around town.

Another surefire way to score some local links is through community involvement. Sponsor a local sports team, participate in charity events, or host a workshop on roof maintenance. These activities often get you mentioned on event websites, local news, and blogs, building your reputation and planting those all-important local SEO seeds.

6. Pump Up Those Reviews

Think customer reviews are just there to stroke your ego? Think again! They play a part in cranking up your local SEO too!

Make it super easy for customers to leave their feedback. Maybe send a quick thank you email with a link right to your review page or shoot over a text after you’ve nailed that roofing job. And don’t be shy; ask your customers straight up if they’d mind dropping a few good words about your work.

Every time you receive a new review, be sure to reply. Thanking someone for a stellar review makes you look like a champ, and calmly responding to a less-than-glowing review? Even better. It shows you’re eager to making things right. Plus, every time you respond, you’re keeping your page lively and up-to-date, which search engines totally love.

It’s Time to Roof Your Competition!

Alright, we’ve laid it all out for you – how to boost your local SEO game piece by piece. From claiming your spot on Google My Business, making your website a mobile marvel, and rocking social media, to scoring local backlinks, raking in great reviews, and crafting spot-on content - each step is your move towards becoming the first name folks think of when roofs go rogue.

And hey, if you think it’s a bit much to handle on your own, no worries, Digital Resource has your back. We’re pros at local SEO for roofing companies and we’re here to help your site hit the top of those search results.  

Ready to make it rain leads? Get in touch now!