By
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Dec 9, 2016
Choosing between radio ads and Facebook ads can be difficult given how both platforms can help you attract new customers, make more sales, and grow your business without spending millions.
However, as a small to a medium business owner in this digital era, you want to choose the right advertising platform to help your business move forward.
Radio and Facebook are two of the leading reach platforms available today. Over 244 million American adults are listening to the radio each month, while Facebook has over 255 million monthly active users in the U.S.
Unfortunately, the market that is reachable with radio is aging and rapidly shrinking as digital media takes over.
Millennials and Gen Z are the new emerging segments. And they spend a whopping 8.5 to 10.6 hours a day engaging with online content.
Does this mean that radio ads will be soon out of the equation? Does this make Facebook ads the ideal platform to market your products and services? How can business owners like you capitalize on this? Let’s find out.
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Depending on the location and size of the listening audience, radio advertising can cost you around $200 to $5,000 per week. Plus, you need to pay for its production, which may cost you around $1,000 to $2,500.
On the other hand, Facebook ads let you decide how much you want to spend on an ad campaign. Your budget can be as little or as big as you want.
You can start with a $7.00- $24.5 budget per week, and then gradually increase your ad spending.
Starting with a low budget is crucial, as you will be able to know which ads resonate with your audience. Once you’re able to identify which ad works best with your audience, you can increase your budget and extend the duration of your campaign.
If you want your ads to effectively reach your audience, generate leads, and turn them into paying customers, then make targeting a habit.
Targeting is the process of identifying who your potential customers are and directing your marketing efforts at them. Facebook allows you to laser-target your audience based on various parameters.
You can layer them on top of each other to further refine your target audience. This ensures that your ads only reach people who are most likely interested in doing business with you, allowing you to maximize your advertising budget.
But when it comes to radio ads, it’s completely different. It’s physically impossible to set them in a way that only those who are interested in your business can hear them.
There’s no way of knowing who’s listening to your ads. It means that when you place an ad on the radio, you’re paying for everybody to hear them, including those who aren’t potential customers.
And if your target audience is listening, there’s a huge possibility that only a fraction of them might be engrossed enough to take action.
Imagine your ad plays on the radio as hundreds of people drive to work or run errands. Many are interested in your products or services, so they don’t change station and wait for your contact information.
Your ad tells them to visit your website or Facebook page to know more. Now, how many people do you think would stop their cars to type down your domain name or FB name? If they don’t, how many people do you think can remember your contact information by the time they get to their destination? Little to none.
When it comes to frequency, radio commercial only happens now and then, or as often as you pay for them. There’s a huge chance that people won’t remember you as they’re being bombarded with information from other companies and are being entertained by their favorite radio program.
Facebook ads, on the other hand, has no limit when it comes to how often your ad appears in front of your target audience.
However, Facebook does serve your ad less frequently after it appears to the same audience more than 3-4 times. The best part about using this platform is that people can “save” your ads for future reference. It allows people to seek you out immediately whenever they remember you randomly.
They won’t have a hard time trying to recall your business name. All they have to do is look into their saved items and your ad will be there. They can click on it and contact you right away! Super convenient.
Content plays a crucial role in advertising.
It educates your audience to make smarter purchasing decisions. It also has the power to convince people on why they should choose you among other options. That’s why you want to make the most out of every commercial you create.
With radio ads, you need to get very creative since you only have 30 to 60 seconds to tell a story and paint a visual picture for your listeners using words and sounds. Some do it well, but others fail badly.
But with Facebook ads, you can use images, videos, texts, audios, memes, gifs, and whatnot. Plus, there’s no cut off time!
This enables you to create powerful ads that send a clear message to your audience. If you feel like you need help with creating stunning Facebook ads that drive your audience to take action, don’t hesitate to contact our Miami internet marketing company!
People only remember 10% of what they hear, but 80% of what they see. This means that people are more likely to remember your ads on Facebook than they will from the radio.
Facebook allows people to interact with your brand.
They can comment, like, or even share your posts, including ads. Engagement plays a crucial role when it comes to building trust and loyalty.
Whenever you interact with your audience by replying to their comments and addressing their concerns, you’re showing people that you value their opinion. You’re also making them feel that they matter and that you care.
This can motivate your customers to remain loyal to your brand and recommend your products and services to their network of friends and family. It’s a great way to increase your customer base, boost your profitability, and attract new customers.
With radio ads, there’s no way you can interact with your audience. There’s also no way for people to provide feedback. You also couldn’t push leads further down your customer acquisition funnel.
Radio advertisements have limited reach.
You can only get to people who are tuning in to the station where your commercial is being aired. Meanwhile, with Facebook ads, you can target and reach specific segments effortlessly. You also have the freedom to narrow or widen your targeting.
There are no boundaries with Facebook. You can cross borders and target Jet Li, Aamir Khan, Obama, or Duterte if you like. Plus, we don’t think anyone is intentionally listening to the radio anymore. A lot of people do it while they’re doing something else, like commuting to work.
It means that the people listening to the radio are most likely distracted, which lessens the impact of your ads.
In this digital era, where technological advancements are rapidly changing the way we live, behave, and make decisions, businesses need to keep up with the ever-changing trends and align their marketing efforts to where the future is headed.
If you want your business to succeed in this modern world, it’s time to switch from radio ads to Facebook ads today!
At Digital Resource, we aim to help businesses reach new heights through effective digital marketing. Start growing your business online today by contacting our Miami internet marketing company.
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