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Oct 3, 2022
In recent years, search engine optimization (SEO) has become an increasingly important component of marketing and commerce, but the future of virtual reality e-commerce may usher in a new term: Virtual Environment Optimization (VEO).
Many industries are already using this new technological world, and our Fort Lauderdale SEO company can see the foundations and optimization potential it provides.
Want to learn more? Keep reading!
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To truly understand VEO, we must first understand its components: Virtual Reality (VR) and Augmented Reality (AR).
Virtual Reality (VR) is a computer-created simulation of the real world. Unlike traditional user interfaces, it offers an immersive, virtual experience. When VR is used, users are taken to a three-dimensional world where they can interact with a three-dimensional environment.
The most visible aspect of VR is the head-mounted display (HMD). Popular companies already incorporating VR into their products include:
In contrast, augmented reality refers to the use of technology to augment what users see in real life with a digital overlay that integrates artificial objects. Augmented reality can combine physical and digital elements or add digital elements to a live view.
The popular smartphone app "Pokemon Go" is an excellent example of augmented reality. Users could look around and check their phones for Pokemon characters, which would appear in the real world.
In a nutshell, the primary distinction between augmented reality (AR) and virtual reality (VR) is that the former adds new dimensions to the latter. When put together, they form what is known as VEO.
VR and AR have been adopted by various industries, and while they are still relatively novel concepts, they have already produced the following results:
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World market leaders are beginning to recognize the potential of VR and AR by utilizing VEO. Virtual environment optimization is now used in the following industries:
Marketers can use real-time geo-targeting, ratings, and reviews to make the most of the virtual environment. In VR marketing, digital experiences are used to promote services and products.
Virtual reality marketing can also use promotions in virtual worlds to show how a business's products and services have changed over time. As technology keeps getting better, a strategy for optimizing a virtual environment will become essential.
As VR and AR get better, virtual reality household products are becoming more popular. Household items can now be bought online through websites, mobile apps, and delivery services.
The home goods industry is currently working on perfecting augmented reality mobile applications. Instead of visiting a store or trying to visualize a product while browsing a virtual catalog, customers can use this technology to see how specific products, such as appliances and furniture, will look in their living room.
With the recent boom in virtual environments, it's no surprise that virtual reality and tourism are linked. VR is used to travel to other worlds, and both VR and AR are used to show off tourist spots in the real world.
Immersive virtual reality services will continue making websites exciting and fun. Search engines may also think optimizing the virtual environment is essential to show relevant products and services and boost a search engine's credibility.
There is a lot to look forward to with the upcoming VR services from different industries, and only time will tell how each industry uses these technologies to become market leaders.
Virtual and augmented reality are already having a significant impact in various fields. Why shouldn't we expect shopping and e-commerce to be the next areas of dominance?
If shoppers want an immersive online experience, it appears that VR and AR are the future solutions.
IKEA, one of the first brands to use augmented reality, launched the "The Place" app in 2014, allowing customers to use augmented reality to place furniture in their homes.
On the other hand, TOMS used VR in its 2016 "a walk in their shoes" campaign. This campaign allowed shoppers to use a virtual reality chair to travel with one customer from California to Columbia to meet a child who directly benefits from his shoe purchase.
Nike is the most recent brand to use both AR and VR. Nikeland is a virtual world created by the sportswear giant in collaboration with Roblox.
With the integration of VEO, you may now consider buying a new outfit from your favorite store or doing weekly grocery shopping from the comfort of your home. While cell phone apps can already help people buy products online, VR's opportunity for online shopping may outperform any current shopping experience.
There is no indication that technological advancement will slow down in the near future, and it is the responsibility of marketers to keep up with the development of VR commerce.
As augmented and virtual reality (AR and VR) continue to gain traction in the business world, VEO is set to become the standard for virtual reality commerce.
New applications for optimizing virtual environments show that the current uses are only the beginning.
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