By
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Apr 15, 2016
Gone are the days when people scanned through the yellow pages to look up a business or service near them.
In fact, only 11% of Americans use the white pages. Most don’t even have a phone book! How about you?
When was the last time you looked through the yellow pages? It probably wasn’t this year, maybe even never. And you’re not alone.
In this digital age, people’s first instinct is to open a browser for local searches. It’s probably why we’ve seen an immense decline in yellow page advertising over the previous years.
More than 4.66 billion people worldwide use the internet to look for information about a product or service they’re thinking of buying.
Given this statistic, it’s safe to assume that the world has gone digital. But despite this shift, there are still businesses that invest in yellow pages. These companies need to switch into a modern way of advertising.
Today, small businesses no longer need to rely on yellow pages to survive.
There are other more effective, modern, and affordable ways to get new customers and make more sales. So, if you’re still into yellow pages advertising, you might want to reconsider.
Here are the top reasons why you should stop spending money on yellow pages and start investing in digital marketing:
Yellow pages used to have a monopoly over local marketing. Because of this, they could charge rates as high as they wish for a single ad.
Even today that they’re no longer relevant, they still charge high.
Leads from phone books and print advertising only have a 1.7% conversion rate. It doesn’t justify the huge amount you’re spending on yellow page advertising.
With digital marketing, you can run highly-effective ads for as small or as big as your budget. Making a website also costs less than a small yellow pages ad.
The leads generated through various digital marketing activities also have a conversion rate of about 10x higher than yellow pages. This makes digital marketing a cost-effective option for your business.
Did you know that 70% of Americans no longer open their phonebooks?
This means that your yellow page advertising is only reaching a small fraction of the people you want to target.
Today, 86% of people rely solely on the internet to find a local business? If you don’t have a website or use digital marketing to your advantage, you’re missing out on a lot of leads!
With the right digital marketing strategy, you can effectively reach the specific audience you wish to target with your ad, generate leads, and make more sales. This makes digital marketing highly effective.
Plus, there so many tools that allow you to track the performance of your campaigns, monitor consumer behaviour, and collect other important data so you can come up with better and more effective digital marketing strategies.
Ads on the yellow pages are merely ads. They have no depth, no character, or whatsoever. You can’t even convince people to stop flipping the pages and visit your store.
But with digital marketing, you can connect with your prospects and customers on a deeper level.
Digital marketing provides so many ways for businesses to connect and provide value to their customers and prospects.
This constant interaction will help create a relationship between you and your audience and build credibility.
If you’ve ever scanned through the yellow pages, then you know how bombarding and confusing the mixture of information is on a single page.
With your ad likely appearing beside your competitors’ ads, it’s difficult to stand out and convince people why they should choose you. Even if your ad is more expensive, it’s no guarantee that more people will buy from you.
With digital marketing, the sky is the limit.
From content marketing to video marketing up to email marketing and more, there are so many ways to reach your target audience and convince them to buy from you.
To increase your customer base and grow your business, you must reach more prospects.
With yellow pages advertising, your ads can only go so far. Your reach is limited to the very few people who are still using phonebooks.
But with digital marketing, you can reach anyone, anywhere!
Investing in a mobile-friendly website, good content, and SEO allows you to appear first when people search for the products or services you offer. Imagine the number of leads you’ll be able to generate!
Without a doubt, internet marketing is what you need to grow your business and succeed in this digital age.
It helps you stay relevant, grows your customer base, makes more sales, and provide better products or services. Stop wasting money on yellow pages and make the switch today!
At Digital Resource, we offer a wide range of digital marketing services that can help your business succeed. Speak with one of our experts today about how we can help your business achieve goals.
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