Your business has to make decisions about its marketing strategy and tactics everyday. And one of the biggest decisions that you have to make is where to put your marketing budget and efforts. Specifically, should your business focus on Facebook or radio ads? As a Miami internet marketing company, we can help you figure out the answer. Keep reading to find out which is better for your business!
Which is Better: Radio Ads or Facebook Ads?
Advertising on the radio doesn’t come cheap. It’s expensive to produce and requires your business to purchase airtime. One simple 30-second commercial can cost you anywhere between $700 – $1500 and sometimes even more. Meanwhile, Facebook ads are more effective at a fraction of the cost. For example, to reach 1000 people through radio ads it costs around $8.00. However, it only costs $0.25 to reach the same amount of people with Facebook ads. As a result, if you want more bang for your buck, Facebook ads are clearly the way to go.
It’s no secret that content plays a major role in advertising. The content within radio advertisements are usually a 30 to 60-second sound bite. Conversely, you can utilize images, videos, and text that have no cut off time for Facebook advertisements. The fact that radio relies on audio, while Facebook relies on sight, has a major impact on the effectiveness of the ads. People remember 80% of what they see, but only 10% of what they hear. This makes radio automatically less engaging and memorable than Facebook ads. Furthermore, you Miami internet marketing company can analyze, adjust, and optimize Facebook content within a matter of minutes. The same can’t be said for radio ads.
The difference in the reach between radio and Facebook ads in monumental. With radio, you are only able to reach people who are listening to the right station at the right time. That takes a lot of luck and a lot of repetition. Meanwhile, with Facebook ads, you can target and reach specific audiences with minimal effort. Not to mention, no one really sits down and simply listens to radio anymore. It’s typically something that they do while doing something else such as driving. As a result, your target audience is always distracted by something, which lessens that impact of the ads. However, when people are on Facebook, they typically give the platform and it’s content their undivided attention.
Want to Learn More? Our Miami Internet Marketing Company Can Help!
Everyday the world gets more and more digital. As a result, so should your marketing efforts. If you want your business to succeed, it’s time to step away from advertising on the radio and towards advertising on Facebook. Start utilizing the power Facebook Ads today by contacting our Miami internet marketing company. Digital Resource can help your business reach new levels of success through Facebook ads and a variety of other social media, SEO, and internet marketing tactics. Connect with our digital marketing experts in Miami today!