Did you know that you can increase your rankings by using long-tail keywords? It is important that you are taking advantage of the best SEO keywords for local restaurants to optimize your business. Take a look below to learn more!
What Does Long-Tail Do for My Campaign?
1. Less Competition
For starters, long-tail keywords disseminate the competition in a field of strong competitors. This is because the more unique your keywords are, the better your chances are to rank much higher.
Especially on the digital landscape, it is crucial that you are setting yourself apart from similar restaurants in the area. The goal is to rank higher on the search results page so you can get more people through your doors!
Moreover, always do research before implementing your final SEO campaign. You can begin your research by taking note of what your competitors are doing. Find out what works for them by just doing a simple Google search, and sifting through the keywords they are using.
So, this does not mean that you should copy exactly what your competitors are doing. Use this as inspiration and brainstorm your own keywords to get started.
3. Saturate Keywords
In addition, we want you to be able to saturate your keywords throughout your content. Please use keywords on your homepage, webpages, and blogs. This is so you can increase your rankings accordingly for each page, because the more, the merrier.
Also, you can use long-tail keywords throughout ads that could expand your ads’ reach. An ad click leads to a landing page and a landing page creates lead generation.
Also, it is essential that you are using blogging within your long-tail keyword strategy. Blogging can seem mundane to most marketing experts, but this is the secret weapon to implement your keywords.
We recommend centering a blog around a single keyword where you can talk more about it in detail. By sprinkling this keyword on just a single page, this can do wonders for high-ranking search results!
5. Narrow Your Audience
Moreover, make sure you know who you are targeting. Your audience needs to be composed of demographics that you know visit your restaurant often. For instance, you can opt to target a millennial demographic or people over the age of 50 if you are an Italian restaurant.
Most often, families are the largest pull to restaurants, and this should not go unnoticed. Use Google demographics tools to choose who you want to target, and you can edit this later down the process.
6. Increased Lead Generation
Adding on, lead generation is a high benefit you can reap by including long-tail keywords. One of the most important factors is to reach a wide group of people. The number of leads is really just a numbers game.
For example, if you get over 100 clicks in a single day this number of actual people to visit should be at least 20. By letting the numbers work for you and putting in the SEO effort makes all the difference.
Particularly, you can personalize your long-tail keywords by including your company name and services you provide. Please refrain from using words that are “branded” terms that the average Google user will not know and therefore not use.
Instead, keep up the momentum online by utilizing location-specific words and service or product-specific ones as well.
8. Implement Content
Furthermore, after taking note of what goes into long-tail keywords you can implement them. Use these words sprinkle throughout the content and use an SEO tool to give you reference. A popular SEO tool, Yoast, is used to measure the quality of your SEO.
As you are writing content, the tool analyzes the density of the keyword and its appearances throughout the title, body, slug, and meta description.
9. Use Google Analytics
Did you know that Google analytics can show your rankings in real-time? These rankings are critical and should be monitored every day and most often, every week. You should set up an account and be a Google account manager for your company.
That way, you can analyze your progress and keep track of everything you need to do. Take charge of what the analytics tool has to offer and make it a priority.
10. Voice Assistant Searches
Today, it is not uncommon for people to use voice assistant applications on their device to perform searches. Make sure that you are optimizing your long-tail keywords to predict what users may be searching for.
For example, “best sushi restaurant in Jupiter” is a great long-tail keyword because it keeps it specific. We also recommend keeping broad words as well, but people nowadays are centering on more specific options to choose from.
11. Increasing Value
Lastly, long-tail keywords actually build value to your customers. In doing so, people are motivated to learn more about what your restaurant has to offer exclusively to them. Always be specific with your keywords because users are usually looking for something you have in particular.
Are You Looking for SEO Keywords for Local Restaurants?
Ultimately, if you own a restaurant a digital marketing landscape is the place you need to be. The most important factor is that people need to get in and out of the door and most people should come from online sources. Utilizing great long-tail keywords online are crucial to getting you the greatest number of leads you can get. We are your experts for everything digital! Contact us today for an instant SEO scan!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.