Search engine optimization, also known as SEO, is the process of getting traffic to your website from organic search results. When it comes to successful online marketing, SEO plays a huge role. It’s a very effective tactic, but it’s also very complicated. Don’t worry, because we’re here to help! Here are some practical tips about on-page SEO that you can use to improve your overall internet marketing strategy.
Generate content that has a demand. You should already know that great content is essential to your internet marketing strategy. Whether it’s text, videos or images, it must be interesting. People must be drawn into what your content has to offer.
Make your content linkable. People should be able to use links to your content within their own. If people can’t link back to your content, search engines will be less likely to rank it.
Put your keywords at the beginning of your title tags. This makes it more clear what your content focuses on. The closer your keywords are to the beginning of your title tags, the more impact they will have on search engines.
Try to keep your titles under 60 characters. Google usually shows only the first 50-60 characters of a title. Therefore, keeping your titles under 60 characters will help to make sure that search engines display your titles properly.
Make your titles unique from one another. When content is unique, it appears more valuable to search engines.
Modify your titles. Modifiers can be anything from a specific year, such as “2017” to an adjective, such as “best.” Adding modifiers to your titles will help specify what your content is about.
Dress your pages up with media. Using interesting images and videos will keep the attention of your website’s visitors. Good media increases the overall time people spend on your website, which is an important aspect of ranking.
Have your keyword in the first 100 words of a page. Basically, make sure your keyword is present in the first paragraph of an article.
Use responsive design. Google will penalize websites that are not mobile friendly, so make sure you are using responsive design.
Use external links. These are hyperlinks that redirect users to another website. This helps search engines understand what your content is about. You should have at least one per page.
Use internal links. These are hyperlinks that link back to your own relevant content. You should have two to three internal links per page.
Optimize your images. You can do this by including your keywords in both the titles and Alt text sections of your images.
The longer the content, the better. Longer content is thought to rank better than shorter content.
Optimize Your Internet Marketing Strategy with Successful SEO
Now that you know some useful on-page SEO tips, you should not hesitate to improve your SEO techniques. But if you don’t have the time or the knowledge, hire someone who does! Digital Resource is an internet marketing company that can work wonders for your business. Our team has the experience and expertise to drastically improve your internet marketing strategy, especially your SEO. Contact us today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.