One of the most common questions asked by small business owners is, “Why doesn’t my business show up on the first page of Google?” This is a great question, considering 75 percent of users never go past the first page of their search results. In order for your business to appear on the first page of search engines such as Google and Bing, you need to work on your search engine optimization, also known as SEO. To step up your Jacksonville local SEO game, follow these four tips:
1. Optimize your website.
First and foremost, you must optimize your website if you want it to appear higher in search results. Be sure to use keywords that reflect your business, your business’s location and your business’s industry. You should disperse these keywords throughout your site in your page titles, content and image texts. In addition, make sure your business’s name, phone number and address are visible on every page. Optimizing your site information will not only boost your search visibility, but it will also improve the experience of your visitors.
2. List your business on local directories.
Another great way to improve your Jacksonville local SEO is to secure the availability of your listing information across different third-party sources. Approximately 4 in 5 consumers use search engines to find local information, so if your listing isn’t available where these consumers are looking, they won’t find you. Make sure your business is listed on directories like Google, Yahoo, Bing, Yelp, etc. And double check that any important information such as your location, phone number, hours and website is accurate.
3. Build a social media presence.
Social media plays a notable role in search engine rankings. If you don’t have a social media strategy already, you can start by creating pages on networks like Facebook, Twitter, Instagram, Google Plus and LinkedIn. To attract followers to these pages, post unique and interesting content consistently and engage with users by responding to all comments, messages and reviews. The better your social media strategy, the more followers you will gain. And the more followers you gain, the higher your business will rank in search results.
4. Encourage reviews.
Did you know that 89% of people trust online reviews just as much as personal recommendations? This is just one reason why reviews are so important. The other reason is that Google factors reviews into its ranking algorithm. So if you want to boost your visibility in search results, you must boost your business’s local reputation. Be sure to encourage your customers to review your business on all platforms. And don’t forget to respond to each and every review, regardless of if they are positive or negative.
Learn More About Jacksonville Local SEO today!
Now that you’ve learned four beneficial tips for your Jacksonville local SEO, you can get started on improving your rankings. But if you want to learn even more about growing the digital presence of your business, Digital Resource can help. Our team is dedicated to curating digital strategies to generate more leads for businesses, and your business could be next! Contact us today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.