Jacksonville SEO

Many businesses already know the importance of SEO—unfortunately, only a few tap into its limitless potential. A well-thought-out and strategically implemented SEO campaign can set the path to your online business's success.  Besides improving your searchability and visibility to drive more qualified traffic to your site, it can also enhance your site's user experience and boost your conversion rate.

At Digital Resource, we understand the importance of using SEO marketing to boost conversions from your website. As your top Jacksonville SEO company, our tried and true techniques are guaranteed to help you establish credibility in your industry, future-proof your strategy, and kickstart your journey to success!

What is SEO?

SEO (Search Engine Optimization) is the process of optimizing your site to increase its visibility for relevant searches. The higher you rank, the more you’re able to reach your target audience during an active search.

SEO services in Jacksonville involve every aspect of site building, web design, content development, and more. It can create an outstanding user experience that can build trust and turn a prospect into a paying customer when done well. SEO's primary goal is to show your value and relevance to search engines.

How Does SEO Work?

To have a successful SEO campaign, there are two main elements you need to consider:

• On-page SEO: Strategies and best practices that happen on your website
• Off-page SEO: Strategies and best practices that happen off your website

Both on-page and off-page SEO work together to make your site more friendly and trustworthy to users and search engines. When you get both of these elements right, your website is sure to rank high in relevant online searches.

Digital Resource can build you an SEO strategy specifically designed to work best for your business and industry. By determining what your audience searches for online, we can develop targeted keywords and phrases and tailor content around them. A keyword or phrase is commonly made up of a product or service plus a location. Your target audience’s search intent must always be at the forefront.

After determining your strongest keywords, our team of specialists can implement them in your online presence. We’ll use them in website content, ads, blogs, social media, metadata, and more. Over time, you’ll see your web pages start to soar higher in search results.

How is SEO Measured?

The Importance of Content

Ultimately, creating high-quality, relevant content is the way to build a sustainable online business. After all, that’s what web users are looking for: reliable information. As your go-to Jacksonville SEO company, we’re equipped with years of knowledge and experience to maximize our best SEO efforts. The world of digital marketing is ever-changing, and we’re dedicated to staying on top of all the things that go into creating successful SEO strategies.

Here are some of the ways we measure SEO success:

Effective Keywords

We believe that incorporating effective keywords in your website, content, metadata, and more will connect you to users who are actively looking for the products or services you offer. The best keywords specifically state the product or service you are selling and the names of the cities, countries, or states you are targeting. For example, “ best dentist in USA” is far too generic to get your website noticed. Thousands of other dental clinics are probably using the same keyword. Instead, you should use “best dental implant surgeon in Miami”. Using targeted keywords can set your business apart online because the service is specific and the location. We can track the movement of your webpages and your keyword footprint over time.

Organic VS. Inorganic Traffic

Organic traffic refers to the visitors who visit your website as a result of unpaid search results. On the other hand, inorganic traffic refers to visitors who land on your website as a result of clicking on paid ads. The more organic traffic you get, the more we consider our SEO strategies to be effective. Although you can get instant results by investing in paid ads, we believe that a well-thought-out and strategically implemented SEO campaign is the best way to secure your place online for the long-term.

Quality Backlinks

Backlinks are an essential aspect of SEO because they help build your website’s credibility. The more quality websites link to you, the more Google thinks that you’re the real deal. Link building is an often overlooked effort but a critical aspect at our Jacksonville SEO company. It helps create domain authority and makes your website appear more legitimate.

A quality link is measured by its relevance compared to a page’s topic. In essence, if the webpage you’re backlinking to discusses different types of braces, then an excellent backlink would be the teeth straightening services you offer. The people click on a backlink, the more successful this strategy will be in increasing your credibility.

Informational Content

The best way to drive your site’s ranking to the top is to integrate keywords and backlinks into your website’s content. It optimizes your pages, creating a high-performing SEO mechanism. The best way to do this is to publish long-form blog posts on your website. It’s a great way to combine both keywords and backlinks, while providing your target audience with valuable information. Having a good content structure also supports good SEO.

Engagement

Having an optimized website and SEO-friendly content can boost customer experience and engagement. The more you publish valuable content in different forms, the more you can keep your target audience scrolling for more. The more a user spends time on your site, the more they’re likely to convert or share your content to their network. We use data-tracking metrics to determine how long users spend on your site

Visuals

Visuals are a great way to keep your visitors interested in your website. However, they need to be optimized for Google to be able to read them and index them in search results. Our specialists edit the metadata of every visual on your site, putting keywords and structure. Doing this will allow the search engine algorithm to produce your images based on the keyword text.

Metadata

Metadata is the unseen HTML aspects that directly reveal and simplify website information for search engines. It plays an essential role in showing your relevance to specific search queries to search engines.

Are You Looking for a Jacksonville SEO Company?

Using a variety of effective SEO strategies, our team of experts can turn web traffic into sales. We value SEO as a vital element in the digital marketing world and have seen the proven benefits of investing in a long-term marketing solution. If you want long-term success for your business, don’t hesitate to hire SEO services in Jacksonville. Contact us today to learn more about our instant SEO scan!